Based on our experience with digital asset management systems that often use folder structures, we put together a few tips on setting up an effective folder framework. Enjoy.
1. KNOW THE RAMIFICATIONS OF SPACES & UNDERSCORES.
Placing a space, underscore, or other special characters at the beginning of a folder name will force the folder to “float” to the top of alphabetically sorted lists. However, this trick can lead to problems since the folder does not appear in its usual place. For example, someone browsing for the “Projects” folder may miss the “_Projects” folder at the top of the list expecting to see it between the “Marketing” and “Research” folders, and end up creating a duplicate “Projects” folder without the underscore in front.
2. FOLDERS & KEYWORDS GO HAND IN HAND.
Some Digital Asset Management (DAM) systems and search tools will generate keywords based on the folders where files are stored. When setting up your folder structure think about keywords that would be applied based on folder names. For example, a file in a folder called “Holiday Party” inside the “Events” folder will appear in search results for “holiday”, “party”, or “events."
For a more comprehensive look at folder organization plus a complete best practices frame work for digital asset management, download our free DAM Best Practices Guide.
3. AVOID BROAD & POTENTIALLY REDUNDANT FOLDERS.
Try not to create folders with overlapping categories. If you have a top level folder called “Pictures” and another top level folder called “People” you probably don’t want to copy a picture of a person into both folders. Instead eliminate one folder or the other, or place one folder inside of the other. For example, the “Pictures” folder could go inside the “People” folder.
4. CREATE A “TEMPLATE” OF EMPTY SUBFOLDERS.
Create an empty group of folders and subfolders as a template if the same subfolders will be used throughout the folder structure, or if you anticipate creating folders in the future that need a common group of subfolders. This will allow you to quickly copy and paste the template of subfolders into new folders instead of manually creating each subfolder. For example, every folder created inside the “Projects” folder could use a template of “Artwork”, “Layout”, “Fonts,” and “Text” subfolders.
5. LOOK INTO REPLACING VERY DISORGANIZED FOLDER STRUCTURES.
Start fresh with a new, clean, and well-planned folder structure if your existing folder structure is too disorganized. This can be done by moving existing items into the correct place within the new structure, or by choosing a cutoff date at which point the old location becomes a read-only archive where any changes must be copied to the new location.
How do you organize your folder structures? Share your experience with us below.
For more tips and tricks on improving your team’s workflow, download our free DAM Best Practices Guide. You’ll also get an all-inclusive look into digital asset management including organizing your folders and asset library.