Understanding Digital Asset Management
Digital assets are all the pieces of digital content that have value for your organization or team. In order for your team to be effective, your digital content needs to be searchable and accessible.
When digital assets are disorganized and hard to find, unnecessary strain is placed on creative and administrative teams. Production can be significantly delayed. Lost or misplaced files can lead to work being repurchased or recreated from scratch, which incurs unnecessary costs. And the hunt for missing files can cut into your team’s valuable time. Members of your organization may fail to meet deadlines because they are spending their time tracking down files for themselves or others, instead of focusing on creating their best work. Time is lost, resources are wasted, and morale is plummeting.
Digital asset management (DAM) can break this cycle and free your team from workflow chaos. A robust DAM can organize assets so that they can be easily categorized, searched, retrieved, archived, and shared. For the valued members of your team, this translates to streamlined workflow, improved communication, saved time, and reduced production requests. Our technology doesn’t just help you maximize the value of your digital assets — it empowers you to do your best work.
