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Understanding Digital Asset Management

Digital assets are all the pieces of digital content that have value for your organization or team. In order for your team to be effective, your digital content needs to be searchable and accessible.

When digital assets are disorganized and hard to find, unnecessary strain is placed on creative and administrative teams. Production can be significantly delayed. Lost or misplaced files can lead to work being repurchased or recreated from scratch, which incurs unnecessary costs. And the hunt for missing files can cut into your team’s valuable time. Members of your organization may fail to meet deadlines because they are spending their time tracking down files for themselves or others, instead of focusing on creating their best work. Time is lost, resources are wasted, and morale is plummeting.

Digital asset management (DAM) can break this cycle and free your team from workflow chaos. A robust DAM can organize assets so that they can be easily categorized, searched, retrieved, archived, and shared. For the valued members of your team, this translates to streamlined workflow, improved communication, saved time, and reduced production requests. Our technology doesn’t just help you maximize the value of your digital assets — it empowers you to do your best work.

Extensis Connect

Want to tame creative chaos once and for all? Extensis Connect is an accessible, cloud-based digital asset management solution that empowers teams to collaborate more effectively. It's quick and simple to create a central source for your assets, which your team can access and add to from any place, at any time. Assets are automatically enriched with smart keywords, which makes finding files faster. You can quickly share assets with teammates and external stakeholders alike. Extensis Connect can help your team save time, increase efficiency, and find peace of mind.

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Extensis Portfolio is a digital asset and brand asset management tool that allows you to create a central source for all images, videos, audio files, and documents — across brands, clients, and projects. Save time, improve communication, get organized, reduce production requests and costs, and realize brand strategies more effectively with Portfolio.

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There’s a lot to consider before you introduce a new digital asset management tool to your team. But how do you choose the right solution? We created a checklist so you can make sure you cover everything, step by step.