Building smart brands requires making smart font decisions. With a rapidly growing client base, so came tens of thousands of fonts, including duplicates, scattered across SANDOW’s server. This increased spending and the risk of font lawsuits, and caused frustration among designers and brand leads who were spending too much time sifting through fonts to find the one they need.
Prior to working with Extensis, SANDOW implemented an alternative font management system. Over time, the system created additional problems. Brand leads were disconnected from the system, fonts were still scattered, and visibility into font usage was limited. The legacy system had lackluster technical support, resulting in months of wasted time waiting for problems to be solved.
Eliminate duplicate fonts
Decrease font spending
Reduce demand on IT department
Mitigate compliance risk
Partner with a vendor with quality support
Pivoting off its goal to make businesses smarter, SANDOW turned this mission inward. Michael Shavalier, Vice President of Creative Operations, took the reins on tackling the font challenge and turned to Extensis as SANDOW’s strategic font management partner.
Using Extensis Universal Type Server, Shavalier was able to quickly eliminate unnecessary fonts, paring back their collection from tens of thousands to a manageable four thousand. Shavalier organized fonts based on workgroups, assigning user permissions based on projects.
With Universal Type Server's font usage reports, Shavalier continues to reduce costs with informed purchasing decisions while simultaneously mitigating risk.
With a strategic font management system in place, SANDOW continues to scale while reducing employee frustration, cost, and the risk of a lawsuit due to font misuse. The team is also thrilled with Extensis’ highly responsive and engaged support team, no longer losing precious time waiting as they had in the past.
Universal Type Server has facilitated:
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+ Customer Testimonial
Having control over font usage across workgroups is easier to manage. I’m able to set up font leads, and give people different rights without having to give them full rights. That’s definitely an improvement.
- Michael Shavalier
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