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Where They Started

Building smart brands requires making smart font decisions. With a rapidly growing client base, so came tens of thousands of fonts, including duplicates, scattered across SANDOW’s server. This increased spending and the risk of font lawsuits, and caused frustration among designers and brand leads who were spending too much time sifting through fonts to find the one they need.

Prior to working with Extensis, SANDOW implemented an alternative font management system. Over time, the system created additional problems. Brand leads were disconnected from the system, fonts were still scattered, and visibility into font usage was limited. The legacy system had lackluster technical support, resulting in months of wasted time waiting for problems to be solved.

Their Goals

  • Eliminate duplicate fonts
  • Decrease font spending
  • Reduce demand on IT department
  • Mitigate compliance risk
  • Partner with a vendor with quality support

Our
Solution

Operation Font Reduction

Pivoting off its goal to make businesses smarter, SANDOW turned this mission inward. Michael Shavalier, Vice President of Creative Operations, took the reins on tackling the font challenge and turned to Extensis as SANDOW’s strategic font management partner.

Using Extensis Universal Type Server, Shavalier was able to quickly eliminate unnecessary fonts, paring back their collection from tens of thousands to a manageable four thousand. Shavalier organized fonts based on workgroups, assigning user permissions based on projects.

With Universal Type Server's font usage reports, Shavalier continues to reduce costs with informed purchasing decisions while simultaneously mitigating risk.

The Results

With a strategic font management system in place, SANDOW continues to scale while reducing employee frustration, cost, and the risk of a lawsuit due to font misuse. The team is also thrilled with Extensis’ highly responsive and engaged support team, no longer losing precious time waiting as they had in the past.

Universal Type Server has facilitated:

30%

Reduction in spending

60%

Reduction in it requests

10,000

Fewer fonts

See Universal Type Server in Action

Want to see what Universal Type Server can do for you? Let us show you.

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+ Customer Testimonial

Having control over font usage across workgroups is easier to manage. I’m able to set up font leads, and give people different rights without having to give them full rights. That’s definitely an improvement.

- Michael Shavalier

Next Steps

Stand Out from the Crowd

Learn how five brand champions use digital asset management and font management to be outstanding.

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Learn About Design, Technology, Fonts and the Law

What you don’t know can hurt you. Read this white paper by legal expert Frank Martinez to learn about font licensing.

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Learn More About Universal Type Server

Want to learn more about how Universal Type Server can help your organization?

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