Accruing a massive font collection is typical at a design agency. They play a critical role in the voice of a brand. And when you serve a large portfolio of elite brands, font collections can add up fast. Which if unmanaged can result in all kinds of problems, including unknown licensing status, uncertain licensing procedures, over-spending, and compliance risks.
Being the problem solvers that they are, mcgarrybowen was on a mission to rein in its font collection and procedures.
Establish font licensing procedures
Mitigate compliance risk
Keep creatives focused on campaign production
Casey Hargreaves sits at the center of mcgarrybowen’s workflow production. Using Universal Type Server and Universal Type Client, she’s taken the guesswork out of font usage rights. The creative team has this information at their fingertips, so they know exactly what font they can use where and when.
Hargreaves also actively uses the reporting features in Universal Type Server to inform font purchasing decisions. With visibility into what fonts are being used by whom, she knows exactly what font licenses they need to buy. No more over-purchasing.
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+ Customer Testimonial
Universal Type Server adds a layer of transparency to help people understand how and where and when they can use a font in a campaign. That, in turn, protects our clients.
- Casey Hargreaves
Learn how five brand champions use digital asset management and font management to be outstanding.Download Now
What you don’t know can hurt you. Read this white paper by legal expert Frank Martinez to learn about font licensing.Get it Now
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