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Where They Started

Fonts play a critical role in the voice of a brand. So, it’s typical for design agencies like mcgarrybowen to accrue massive collections of fonts. And when you serve a large portfolio of elite brands, the risks of using the wrong fonts in a project can have catastrophic consequences. When agencies neglect font management, this can result in all kinds of problems, including unknown font licensing status, uncertain licensing procedures, overspending, and compliance risks.

mcgarrybowen wanted to avoid these problems altogether. They turned their passion for problem-solving inward and set out to rein in their font collection and font management process.

Their Goals

  • Establish font licensing procedures
  • Reduce font overspending
  • Mitigate compliance risk
  • Improve font management to keep creatives focused on campaign production

Our
Solution

Removing The Guesswork With Strategic Font Management

Casey Hargreaves sits at the center of mcgarrybowen’s workflow production. Using Universal Type Server and Universal Type Client, she’s taken the guesswork out of font usage rights. Now mcgarrybowen’s creative team has this information at their fingertips, so they know exactly which fonts they can use for each campaign every time.

Hargreaves also uses the reporting features in Universal Type Server to inform font purchasing decisions. With visibility into what fonts are being used by whom, she knows exactly which font licenses they need to buy. And that means no more overspending on fonts.

The Results

INCREASED

Time for campaign production

REDUCED

Compliance risk

THOUSANDS

Of dollars saved

See Universal Type Server in Action

Want to see what Universal Type Server can do for you? Let us show you.

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+ Customer Testimonial

Universal Type Server adds a layer of transparency to help people understand how and where and when they can use a font in a campaign. That, in turn, protects our clients.

- Casey Hargreaves, Workflow Manager, mcgarrybowen

Next Steps

Save Time And Watch Your Creativity Blossom

You have better things to do than search for fonts every time you open a file. See how font auto-activation takes the busywork out of font management.

Less Busywork More Creativity

Explore All Our Font Management Solutions

When you can find your fonts faster, you can do more work that matters. We offer font management systems for teams of all sizes.

FIND FONTS FAST

Get To Know Universal Type Server

See how Universal Type Server can improve font access for everyone on your team.

BETTER FONT ACCESS FOR THE TEAM

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