Digital Asset Management Brand Management Guide - Extensis.com

BRAND MANAGEMENT
ROCK STAR

Best practices to help increase productivity by effectively managing your brand's assets

Digital Asset Management Best Practices Guide


Brand Management: building strategic communication and design strategies that reinforce and protect the brand's image.

Not Brand Management: searching for digital assets that can't be found so recreating them is the only option available. Frustrated and worried about brand assets being used incorrectly.

Stop the frustration and get back to brand management.

A digital asset management (DAM) system can help manage image libraries, improve productivity and provide sanity to organizations that maintain large collections of images and digital content.

This guide covers:

  • Defining an efficient workflow
  • Tips for organizing assets
  • Naming convention best practices
  • Metadata and keyword strategies