Where They Started
Within M&C Saatchi’s UK office, there is a large core group of creative designers who work on different client projects, but still need to collaborate across the entire team. And these creatives use a lot of fonts.
With such a large collection of fonts, M&C Saatchi needed a way to organize and distribute their fonts to the right people in their organization. At first, their IT team selected another font management solution for 80 of their team members. But after a few months, Senior IT Analyst Mario Ruggiero was prompted to look for an alternative.
Their creative users were frustrated by a lack of capabilities, specifically in collecting groups of fonts for output. Without these options, it became more and more difficult to collaborate on client projects and share their work with the rest of the team.
As time went on, M&C Saatchi creatives identified several additional missing features that were hampering their workflow. It was time to make a change.
