mcgarrybowen specializes in problem solving. They work with some of the most prestigious brands across the globe to find their “unfair advantage” and communicate it through smart strategy and compelling creative.
mcgarrybowen’s tenacity for problem solving permeates the company, including how they manage a key brand instrument in the creative world: fonts.
Accruing a massive font collection is typical at a design agency. They play a critical role in the voice of a brand. And when you serve a large portfolio of elite brands, font collections can add up fast. Which if unmanaged can result in all kinds of problems, including unknown licensing status, uncertain licensing procedures, over-spending, and compliance risks.
Being the problem solvers that they are, mcgarrybowen was on a mission to rein in its font collection and procedures.
Establish font licensing procedures
Mitigate compliance risk
Keep creatives focused on campaign production
Casey Hargreaves sits at the center of mcgarrybowen’s workflow production. Using Universal Type Server and Universal Type Client, she’s taken the guesswork out of font usage rights. The creative team has this information at their fingertips, so they know exactly what font they can use where and when.
Hargreaves also actively uses the reporting features in Universal Type Server to inform font purchasing decisions. With visibility into what fonts are being used by whom, she knows exactly what font licenses they need to buy. No more over-purchasing.