Industry: Retail & Distribution
Product Line: Universal Type Server
In order to be in the top 1% of all distributors in the cycling and outdoor industry, Quality Bicycle Products (QBP) has made a firm commitment to high performance and outstanding results (in addition to putting “every butt on a bike”). One of the main marketing documents created by QBP is its 1,700+ page catalog, which is considered the “bible” for bicycles, parts, and accessories.
Ensuring that the right fonts are available for the production of this large, complex document, as well as all other external customer-facing content, is essential. QBP needed a system that could easily keep its entire team of 50 in sync, and enable a font problem-free creative workflow.
To get their creative in sync, QBP needed a solution that:
QBP selected Extensis Universal Type Server to quickly and seamlessly centralize their font collection to give their creative teams the flexibility to focus primarily on developing stellar materials, not wrestling with their fonts.
By deploying Universal Type Server, QBP:
For the future, QBP plans to expand their font collection, adding new fonts to Universal Type Server to ensure fast, reliable access for everyone in the creative workflow. As QBP grows they will add new creative users to the server to get them up and running quickly.