Journeys International Solves their Metadata Challenge with Portfolio Smart Keywords
“We’ve used Portfolio for many years to manage and access our growing digital image collection. The addition of the Smart Keyword module has advanced that management to a new level of efficiency.”
Graphic Designer/IT at Journeys International
Established in 1978
17,155 travelers… and counting!
In the early 1970’s, two aspirational graduates sat in their student apartment and typed up a one-page flyer inviting "curious, hearty souls" to join them on a "Journey to Nepal.” Having had their lives touched by experiences in the Peace Corps and as teachers, conservation workers and travelers in Nepal, they wanted to extend this to others.
Four decades and hundreds of trips later, Journeys International has travelled far beyond the folds of its early flyers, offering custom & group adventures to more than 60 countries.
Critical to Journeys International’s marketing is visual storytelling, which requires tens of thousands of images to convey their extraordinary adventures via its website, blogs, eNewsletters, and print materials.
An early adopter of digital asset management, Journeys International has been using Extensis Portfolio to manage their digital assets for more than a decade. The Journeys International team knew early on they needed a system for effectively organizing their photos so they wouldn’t lose precious time trying to find the images they need.
Portfolio has enabled this through:
Simply using the core functionality in Portfolio has streamlined the teams work and saved them several hours a week. Over time, that adds up to thousands of dollars saved by having what they need at their fingertips.
Keywords are the underpinning of a powerful DAM system. They empower asset discoverability.
Like many organizations, Journeys International’s biggest challenge was having the time to add keywords. The team had to rely on what was automatically being added from filenames, parent folders and via keywords applied to groups in Adobe Bridge.
While a start, these keywords weren’t always meaningful, requiring the team to add more specific keywords manually. A cumbersome task they didn’t always have time for.
Continuing their tradition of early adoption, Journeys learned about Extensis’ new advancements with automated keywording, using artificial intelligence powered image recognition to apply “Smart Keywords.”
The team started small, applying Smart Keywords to individual folders of less than 500. Realizing the relevance of the keywords that were returning, the team went all in. In less than a day, Smart Keywords returned the specific types of keywords Journeys International was looking for in relation to the visual content of the photos.
“Previously, we had a considerable number of keywords applied, but they weren’t necessarily meaningful keywords to use in searching content. Smart Keywords has added a new layer that was completely missing before which is specific to the visual content of the photos.”
Robin Weber Pollak
President at Journeys International