Who is a participant in digital asset management? You are. And so is everyone else you work with who touches a digital asset in the course of their job.
Given the broad definition of digital assets these days, and the countless number of places where you can publish, consume, store, and interact with them, virtually everyone shy of the basement janitor is involved in digital asset management.
If you think I’m wrong, I dare you to challenge the sentiment. Let’s ask a few questions:
If the answer to any, not even all, of these questions is a yes, then you’re part of the digital asset management ecosystem, my friend. While you may not be a DAM professional or even consider yourself an amateur DAM associate, you’re doing some part of the job and need to view yourself through that lens.
For far too long the roles have been too specialized and too narrow when in fact an increasing number of workers interact with digital assets every day. If you think I’m wrong, look at your workspace and if you don’t consume digital files, produce any digital files like documents or others, then maybe you’re right — but I’d be willing to bet not.
Your reward for scrolling all the way to the end is this precious cat. Yes! (Fist bump.)