What’s your ultimate goal for digital asset management?
Maybe it’s creating a clear approval process for the hundreds of image files you receive every day. Or maybe you need a better way to deliver the right content to your sales and marketing teams. Before you reach any of these success milestones, first you need to focus on DAM user adoption.
Enterprise digital asset management means nothing without the right people, a process they can follow, and the right systems to help everyone thrive.
In this article we’ll examine some of the ways you can improve digital asset management user adoption and get the most value out of your images, videos, and digital files.
You have great people on your team, and you’re always looking to make them stronger in their roles. Whether you’re aiming for more efficiency, creativity, or innovation, it’s important to focus on your team members first. Any new enterprise digital asset management system should accelerate your team’s goals. The technology alone cannot do all the work.
When you decide to invest in a new DAM system, you can improve DAM user adoption by embracing the following change management principles.
This is a critical moment, and the choices you make here will determine the success of the project. But even if you schedule ongoing trainings for the new system and monitor success milestones, your project will never get off the ground unless you take a stand.
Just as you need to transform influencers into product champions, you will need buy-in from your leadership team before you go all in.
The secret to high DAM user adoption is to make the new system mandatory.
This goes hand-in-hand with all the steps we’ve already mentioned. You must be as open as possible about why you’re making this change. Be prepared to speak with your team members one-on-one. Some might believe their access to certain digital assets gives them power over the organization as a whole. Remind them that one of your goals for this project is to level the playing field so that everyone can produce better work. You need to address concerns like these in order to move forward.
At the same time, keep your eyes on the prize. An enterprise digital asset management system can make organizing, finding, sharing, and searching for content much easier than ever before.
When you make the new system mandatory, don’t do it overnight. The flipside of this step is to gradually shut down peripheral systems as you migrate their digital assets to the new platform. Every time you phase out one of these other systems, follow this plan:
And most important of all, train them on the new system. All of these changes are for their benefit, and if you want your project to succeed, you must overcommunicate your intentions every step of the way.
There are many ways to measure DAM user adoption, but not all of these metrics are created equally. Measuring user engagement is a great start, but it’s not enough. You also need to track activities by your co-admins and deliver ongoing, positive reinforcement to users.
Begin by grouping your digital assets into meaningful folders. Train your users on how to use metadata to find exactly what they need. At the same time, train your co-admins on how to manage and assign the right metadata to the appropriate files.
Here are a few of the most popular KPIs for DAM user adoption:
Set clear goals and success milestones based around your KPIs, and give your team members every opportunity to provide feedback. The last thing you want to do with your new DAM system is set it and forget it. You need to be vigilant. You and your co-admins need to continuously monitor usage of the platform to track adoption and engagement:
How do you deliver ongoing, positive reinforcement to your team members? The best DAM systems allow you to create automated workflows that notify users when you make specific changes. For example:
The best results from enterprise digital asset management solutions depend upon DAM user adoption. And the benefits are clear:
This is the ultimate goal for any new digital asset management system: that it becomes far more than another piece of software, but a critical part of your business, something you and your team can rely upon.
That’s when digital asset management goes from a job to a joy.
Resistance to change is normal, and it must be addressed point by point as you launch the new system. If you’ve decided to implement a DAM system for your company, then you’re already a hero. You are helping your company save time and money by improving DAM user adoption and leveraging the true value of your digital assets. And that's when the magic happens.
As we mentioned earlier, launching a new DAM solution means nothing without the right people, a process they can follow, and the right systems that help everyone thrive. Learn more about our intuitive DAM system Portfolio, and get the most value from your digital assets.