Whether you’re an individual creative or searching on behalf of a large organization, Extensis offers the ideal solution for your needs.
Fix common font problems automatically.
Organize and distribute fonts across your organization.
Not sure what you need? We can help.
Ensure fonts, images, audio, and video files are organized and easily...Learn more
Want to get started ASAP? Look no further.
Gain insights directly from our team of experts.
See how organizations have found great success with Extensis products.
Having an issue? We can help.
Learn about DAM, Font Management, MrSID, GIS Tools, and more.
Not seeing what you need? You’ll find it in our Resources section.
In-depth information to help you get the most from our solutions.
The sum total of our knowledge is available to you.
Your guide to digital asset management.
Learn more about font management.
How can MrSID boost your efficiency? Read on.
I recently wrote an article about the self-limiting definition of digital assets as being primarily those concerned with brand. Now, it’s time to talk about the rest of them.
Someone once told me that digital asset management (DAM) systems were where “good assets go to die.” This made me both sad and curious, so I asked: Why? The response was that their CTO had declared that their DAM system was to be the repository for all assets, regardless of age, value, or usage.
This, in theory, is OK, but it also overlooks a key piece of the management of digital assets which is to prioritize high-value assets, but apply the same management techniques to all of the other assets. Given they’re all called “assets,” should we not conclude they’re all worthy of management or possibly extracting value?
That’s not to say they will all have the same lifecycle. In fact, you should plan for a large variety of permutations driven by value, type, recency, or external factors like your MarTech stack, brand guidelines, website, and e-commerce.
While so many people focus solely on a select subset of assets, I suggest we should manage a greater number, somewhere between what you have currently and ALL available assets. This will be an unpopular theory with many DAM practitioners, and for that I shall say only, “Sorry, but we can do better.”
If rules and systems managing your digital assets are not sufficiently flexible to handle the permutations, try again; if your definition of digital asset is too narrow and limiting, try again; if your practices and processes are too rigid to easily adapt, try again.
As a global community of asset management professionals, we can and must do better to show some love to those “other” assets floating around. The value could be in repurposing and saving investments in things like fonts that are close enough, or in loss and risk prevention by making sure you can find things bound by contractual obligations and show proper adherence to applicable Terms & Conditions. Until we do so, we’re not living up to the full potential of asset management for ALL.
© 2019 Celartem, Inc. dba Extensis.
All rights reserved.