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Your guide to digital asset management.
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Learn how Galleries, Libraries, Archives and Museums (GLAMs) benefit from Digital Asset Management
Whether you have heard of Digital Asset Management (DAM) or not, you’ve probably been in a situation where having a DAM solution would have saved you a lot of time.
With the continued permeation of technology into our daily lives, the rising usage of digital assets such as video, audio, images, and fonts is changing how businesses communicate. Content creation is now an integral part of a brand and company’s marketing toolkit.
With the large quantity of digital assets that are created and need to be managed, it’s easy to fall into disorganization and feel overwhelmed. Many organizations have developed their own solutions to solve this problem, but many still rely on servers and folder structures as their storage and retrieval systems. These manual solutions are heavily reliant on storage space and staff, easily becoming the content archive folder where no one dares to tread.
A DAM Solution to the Rescue
Imagine the peace of mind that comes after a thorough spring cleaning or organization of a messy office. That’s the beauty of a DAM solution – a system that can help you arrange, manage, share and archive all your digital assets. DAMs allow organizations to centrally catalog, store, retrieve and distribute large collections of valuable content that otherwise might have been used once and lost forever.
Countless hours can be lost to trying to locate files, and often when they are not located, added costs go into recreating or repurchasing them. In the case of legacy files, some can go lost forever if not properly archived. The value of content comes from your ability to reuse and re-purpose it for multiple projects and channels. A DAM solution makes it easy to leverage one single piece of content for future usage.
The Benefits of Digital Asset Management Solutions
Essentially, the benefits of a DAM can be split into two main categories: organizational efficiency and cost savings.
Still not sure you need a DAM? Check out our Digital Asset Management Best Practice Guides. It’s packed with more information to help guide you on the path to DAM success.
Catarina Mendes – Channel Marketing Specialist
Catarina has been working in marketing and communication roles for over 10 years. At Extensis she works closely with the EMEA Sales Team as well as Extensis network of Partners across Europe and Asia Pacific. Born and bred in Portugal she has been working in the U.K. for little over 6 years. When she isn’t working she enjoys long walks in the countryside, cinema and books.
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