Workflow: Some people fear this eight-letter word, but you don't have to be one of them.
Think of workflow as a process. Sound scary?
Actually, it’s not scary. Many people are scared of workflow, but that could be because there is a lack of understanding. Think of workflow as an application or a process (I promise, also not scary) that recognizes common tasks that occur every day in virtually every organization whether heritage and culture, fashion, brand, catalog, retail, government (yes, even the government), and many more.
Any task to accomplish objective X which is done by steps A – B – C, is a workflow.
At the end of this with delivery of the correct asset to the requestor, the file is posted by the team(s) responsible. This takes the image out of your hands and puts it, and the trust to not misuse it, into someone else’s care.
As you can see, for something as simple as this (which can happen all day long), the process involves at least 5 steps and can be as complex as your rules require. This is a perfect example of a workflow in action. While manual and not automated, it is still a workflow, even if you don’t think of it as such.
Recently, I had a conversation with a customer about posting a file. Since, posting a file was easy, this customer did not think it should be considered a workflow. My advice was to consider this a workflow because it involves transformation of IP into a new and usable form. So, just because it’s easy, doesn’t mean it’s not a process that should be considered a workflow.
One final thought: workflows can be as small as one or two steps. I would challenge anyone out there to look at everything you do as workflow. It’s not possible to change, search, or update your files, without following some sort of workflow. Remember, workflow isn’t scary and in some cases, very simple.
We’ll be continuing the discussion on this general topic throughout the year as workflow and process with DAM is considered more and more. We look forward to continuing to have this conversation with you.