American Cruise Lines provides its guests with extraordinary river cruising experiences that explore the historic waterways of the United States. Their key to getting everyone “all aboard” is through visual storytelling. This translates into hundreds of thousands of images used to convey the uniqueness of American Cruise Lines’ voyages via its website, travel guides, agent websites, media placements, and advertising.
Similar to many organizations, American Cruise Lines’ creative team of 10 served as the hub for all image and visual requests. This posed many challenges for the organization. On a daily basis, the creative team was inundated with image requests received from marketing, corporate, PR, and travel agents. Designers frequently found themselves sifting through out-of-date and duplicate assets trying to find exactly what was needed to fulfill a department’s need.
These recurring one-off requests were depleting the creative team’s strategic design time and slowing down workflows across the organization.
Increase time for strategic design work
Accelerate workflows across the organization
Eliminate out-of-date and unapproved images
Not willing to stay on board with inefficient workflows, American Cruise Lines turned to Extensis Portfolio to create a culture of self-service.
Portfolio was selected because it:
By centralizing approved assets and opening them up to the broader organization, the creative team is no longer inundated with image requests from external stakeholders.
Since deploying Portfolio, American Cruise Lines’ creative department has regained much-needed time for strategic design work by enabling controlled self-service.