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American Cruise Lines

Regains Strategic Design Time with DAM

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About American Cruise Lines

American Cruise Lines provides its guests with extraordinary river cruising experiences that explore the historic waterways of the United States. Their key to getting everyone “all aboard” is through visual storytelling. This translates into hundreds of thousands of images used to convey the uniqueness of American Cruise Lines’ voyages via its website, travel guides, agent websites, media placements, and advertising.

American Cruise Lines - About

Where They Started

Similar to many organizations, American Cruise Lines’ creative team of 10 served as the hub for all image and visual requests. This posed many challenges for the organization. On a daily basis, the creative team was inundated with image requests received from marketing, corporate, PR, and travel agents. Designers frequently found themselves sifting through out-of-date and duplicate assets trying to find exactly what was needed to fulfill a department’s need.

These recurring one-off requests were depleting the creative team’s strategic design time and slowing down workflows across the organization.

Their Goals

Increase time for strategic design work

Accelerate workflows across the organization

Eliminate out-of-date and unapproved images

The Solution:

Creating a Culture of Self-Service with Portfolio

Not willing to stay on board with inefficient workflows, American Cruise Lines turned to Extensis Portfolio to create a culture of self-service.

Portfolio was selected because it:

  • Integrates with their creative server to mirror its structure so they don’t have to re-categorize or organize Portfolio as a separate system.
  • Bulk tags images by extracting keywords that match their server structure.
  • Easily tags images based on the subject matter and location, making search fast and reliable.
  • Batch processes files into PDFs or JPEGs with an on-demand resizing function for easy downloads and distribution of assets.

By centralizing approved assets and opening them up to the broader organization, the creative team is no longer inundated with image requests from external stakeholders.

See Portfolio in Action

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The Result

Since deploying Portfolio, American Cruise Lines’ creative department has regained much-needed time for strategic design work by enabling controlled self-service.

REDUCTION IN CREATIVE TEAM REQUESTS
REDUCTION IN HOURS SPENT LOCATING IMAGES
DUPLICATE OR OUTDATED ASSETS
AmericanCruiseLines-QuoteBackground.jpg
"Extensis has helped make the creative department more efficient by streamlining the image request and search process. This has freed up a substantial amount of time that can be better spent on actual design work, and we are very happy about that.”
Mark O’Marketing - VP Sales & Marketing, Xappp

Brett Wingate
Creative Director, American Cruise Lines

Next Steps

Stand Out from the Crowd

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Implementing a DAM

Use this guide to determine the most effective way to implement a DAM solution in your organization.

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Learn More About Portfolio

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