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The Onion

Streamlines Video Production Workflow with Font Management

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About The Onion

The Onion is an American digital media company that publishes satirical articles, audio, and video on international, national, and local news. Owned by Univision, teams often collaborate on content across all the organization's properties, including The Onion, ClickHole, AV Club, Gizmodo, Jezebel, and Kotaku.

The Onion - About

Where They Started

With video soaring as the content medium of choice, The Onion’s post-production team is chartered with producing 300-500 videos per month, ranging from editorial to sponsored content.

Fonts play an integral role in this video production workflow, with a variety of the teams of 40+ members utilizing fonts. The motion graphics team selects fonts, art direction approves styles and looks, and writers and editors also help choose and apply styles.

In order to meet their high production volume, it became critical to have a solution that would provide everyone with access to the full collection of fonts.

Their Goals

Accelerate production workflows

Provide centralized access to font collection

Establish a tracking system for font purchasing and usage rights

The Solution

Rick Livingston, Director of Post Production at The Onion, took the reins of the team’s font solution, implementing Universal Type Server to centralize their collection.

Using Universal Type Server, Livingston can immediately distribute fonts to the team, a significant time savings from the previous process of loading fonts onto computers one by one.

Livingston also uses Universal Type Server to track font purchases and usage rights, ensuring the team has all the fonts they need and are using them appropriately.

See Universal Type Server in Action

Want to see what Universal Type Server can do for you? Let us show you!

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The Results

Since deploying Universal Type Server, The Onion has:
  • Saved significant time through automatic font distribution
  • Accelerated video production workflows
  • Ensured proper font usage
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"Universal Type Server really helped us accelerate our workflow from the start instead of having to jump from computer to computer to make sure that each machine has the necessary fonts."
Rick Livingston - Director of Post Production, The Onion

Rick Livingston
Director of Post Production, The Onion

Next Steps

Stand Out from The Crowd

Learn how five brand champions use digital asset management and font management to be outstanding.

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Learn About Design, Technology, Fonts and the Law

What you don’t know can hurt you. Read this white paper by legal expert Frank Martinez to learn about font licensing.

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Learn More About Universal Type Server

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