Where They Started

Gardens Alive! growth through acquisition has amassed thousands of images, and each season more images are added. Having a system to effectively manage these images is critical not only for general efficiency, but also for brand consistency, maximizing image use across sub-brands, and staying on schedule with go-to-market timelines.

Gardens Alive! has been a long-time believer in the power of digital asset management (DAM). Prior to working with Extensis, the team used an alternative DAM solution which acted solely as an image repository and was not user-friendly. As a result, employees didn’t use it, turning instead to the photo department to either locate, recreate, or purchase images.

Their Goals

Increase cross-brand image use

Reduce production costs

Decrease demand on photographers to locate images

Broaden range of branded images used across all channels

Our
Solution

A User-Friendly Image Epicenter for All Brands

Knowing an effective DAM could make a significant difference for its brands, the Gardens Alive! team conducted a competitive search to find a user-friendly system that would increase the visibility and cross-brand usage of its image collection.

Gardens Alive! selected Portfolio as its new DAM solution. Portfolio was selected because it:

  • Allows Gardens Alive! to centralize all of its digital assets (including images, videos, PDFs, HTML, and Word files) and create separate catalogs for each sub-brand with permissions-based access for merchants, creative, web, and marketing teams.
  • Enables the quick addition of metadata and customizable metadata fields.
  • Offers large thumbnails to expedite and simplify finding images.
  • Provides a drag-and-drop feature that allows designers to pass files directly into InDesign and the network.

Mandy Groszko, Digital Asset Librarian at Gardens Alive!, took the reins on organizing the collection and ensuring all assets were discoverable by utilizing Portfolio’s powerful metadata capabilities.

The Results

Since deploying Portfolio, employees are thrilled with how easy the solution is to use and the new possibilities it has created to utilize assets across brands. Other departments also take advantage of Portfolio, including customer service, manufacturing and operations, and copywriting. Portfolio has enabled:

95%

Reduction in file requests

90%

Increase in image usage

80%

Reduced search time

See Portfolio in Action

Want to see what Portfolio can do for you? Let us show you!

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+ Customer Testimonial

We refer to Portfolio as ‘Houdini’ at Gardens Alive! because it works like magic.

- Mandy Groszko

Next Steps

Stand Out from The Crowd

Learn how five brand champions use digital asset management and font management to be outstanding.

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Implementing a DAM

Use this guide to determine the most effective way to implement a DAM solution in your organization.

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Learn More About Portfolio

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