The smile delivery business doesn’t just build up joy; it also builds up digital assets. 100,000 at last glance. Managing these assets wasn’t always a rosy experience. Prior to implementing a digital asset management system, the team’s process for creating, storing, and sharing files left many feeling like they were working for the assets, instead of the other way around. Often the team had to turn to senior staff to find files, creating inefficiencies for everyone. Even if someone knew where something was, the folder structures were disorganized and contained files with inconsistent naming conventions. The files also often lacked usage rights information, which left a huge question mark on whether the asset should be used in the first place.
Time and money were going down the drain, replaced instead by endless hours searching for artwork, redesigning lost files, and repurchasing stock images that had disappeared into the mayhem. It was the thorn in everyone’s side.
Engage key audiences in campus life via social media in real-time
Get professional-quality images to Baylor’s social media team within seconds
Enter Extensis Portfolio. Using a wireless file transmitter, staff photographers are able to instantly upload hundreds of high-quality photos with a click of a button from their cameras to Portfolio’s online portal.
The social media team can immediately access the images from this portal and post them to their social channels as the action unfolds.
Being able to engage with people in real-time immediately doubled Baylor University’s followers across all social media channels, and has since tripled. They currently have 85,000 followers on Instagram alone, with 12% engagement, making it one of the most followed and most engaged university Instagram accounts in the country.
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+ Customer Testimonial
Before figuring out our current system for social media management, we stopped short of using carrier pigeons to get images into the hands of the people who needed them. By simply connecting our cameras with Extensis’ digital asset management system, what used to take hours now takes seconds, and our engagement numbers on social media have skyrocketed.
- Robbie Rogers
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