Where They Started

The smile delivery business doesn’t just build up joy; it also builds up digital assets. 100,000 at last glance. Managing these assets wasn’t always a rosy experience. Prior to implementing a digital asset management system, the team’s process for creating, storing, and sharing files left many feeling like they were working for the assets, instead of the other way around. Often the team had to turn to senior staff to find files, creating inefficiencies for everyone. Even if someone knew where something was, the folder structures were disorganized and contained files with inconsistent naming conventions. The files also often lacked usage rights information, which left a huge question mark on whether the asset should be used in the first place.

Time and money were going down the drain, replaced instead by endless hours searching for artwork, redesigning lost files, and repurchasing stock images that had disappeared into the mayhem. It was the thorn in everyone’s side.

Their Goals

Engage key audiences in campus life via social media in real-time

Get professional-quality images to Baylor’s social media team within seconds

Our
Solution

Insta Posting with WiFi and Extensis Portfolio

Enter Extensis Portfolio. Using a wireless file transmitter, staff photographers are able to instantly upload hundreds of high-quality photos with a click of a button from their cameras to Portfolio’s online portal.

The social media team can immediately access the images from this portal and post them to their social channels as the action unfolds.

The Results

Being able to engage with people in real-time immediately doubled Baylor University’s followers across all social media channels, and has since tripled. They currently have 85,000 followers on Instagram alone, with 12% engagement, making it one of the most followed and most engaged university Instagram accounts in the country.

85k+

Instagram followers

12%

Engagement

INCREASED

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See Portfolio in Action

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+ Customer Testimonial

Before figuring out our current system for social media management, we stopped short of using carrier pigeons to get images into the hands of the people who needed them. By simply connecting our cameras with Extensis’ digital asset management system, what used to take hours now takes seconds, and our engagement numbers on social media have skyrocketed.

- Robbie Rogers

Next Steps

Stand Out from The Crowd

Learn how five brand champions use digital asset management and font management to be outstanding.

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Implementing a DAM

Use this guide to determine the most effective way to implement a DAM solution in your organization.

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Learn More About Portfolio

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