Future Tech for Creative Teams, LA - Extensis.com

Los Angeles

Industry Event Hosted by Extensis
November 16, 2017
Loews Hollywood Hotel


Trends & Technology For Creative Professionals

Today's work environment forces creative workflows to constantly adapt to fluctuating user needs and take advantage of new technologies. Add the ongoing need to increase the speed of production, and you have a situation that can be difficult to navigate as a creative or an IT team supporting creative departments.

With the guidance of industry experts, this event will explore how technology is evolving to enable a business to successfully manage its fonts and digital assets. We will introduce solutions designed to meet these new challenges head-on and give a glimpse of what the future holds.

This full-day free event is broken into morning and afternoon sessions, and includes lunch. The morning we focus on font management, and in the afternoon, turn to developments in digital asset management.


Featured presentations by industry experts from:

Join Us


Fonts in Creative Workflows
Morning Session - 9:00 a.m. to 1:00 p.m.

Morning Registration
9:00-9:30 a.m.

9:30-9:45 a.m.
How does Extensis fit into the scope of enterprise software? What should you expect from Extensis as a partner? Join Extensis VP of Development & Strategy, Toby Martin, for a brief overview.

Future Trends in Font Management
9:45-10:15 a.m.
Creative tools are always evolving to meet modern demands of creative professionals. Server-based font managers are no different. Join Extensis Sr. Product Marketing Manager, Jim Kidwell, as he covers the state of fonts in the creative workflow and how font management technologies are improving to meet the demand.

Safe, Legal, and Rare
10:15-11:30 a.m.
Join font licensing expert and CEO of type foundry Darden Studio, Joyce Ketterer, for a detailed discussion about font licensing. Joyce will help you understand your rights and responsibilities provided by a font license. If you've ever worried about landing into a legal mess over your font licensing practices, this is a session that can't be missed.

11:30 a.m.-12:30 p.m.

The Future of Digital Asset Management
Afternoon Session - 11:30 a.m. to 4:00 p.m.

Lunch & Afternoon Registration
11:30 a.m. - 12:30 p.m.

Introduction to Digital Asset Management (DAM)
12:30-12:45 p.m.
Creative teams produce, license and archive digital files on a daily basis. Keeping track of everything and making it available to the appropriate users in a timely fashion is key to efficiency. Extensis Sr. Product Marketing Manager, Amy Chan, will kick off with a brief overview of DAM, how it has become a critical enterprise application, and how it is evolving to support workflows and workgroups around the organization.

The Power of Rights Management: 'Clearing' the Way for Your Digital Assets
12:45-1:45 p.m.
In today's constantly evolving digital media landscape, there's an increasing need for cross-departmental integration and a focus on the role DAMs play in ensuring that content goes farther and gets utilized faster. In this session, Extensis and FADEL will discuss the importance of rights management and show how workgroups of all sizes and budgets can use DAM to ensure proper content usage rights and restrictions against contract terms during the creative process. This will not only protect companies from compliance issues, but also accelerate workflows, improve speed to market and enable customers to get the most out of their investments.

1:45-2:00 p.m.

Consumer Panel: OSU and Maxtreme
2:00-2:30 p.m.
Join us as we explore DAM with Karen Zimmermann, Digital Asset Manager at Oregon State University, and Chris Rogers, Founder of Maxtreme. With more than a decade working with DAM, Zimmermann and Rogers will discuss indications that a DAM is needed, how to build a business case for DAM, key strategies for implementation, common challenges and solutions, how to drive adoption, and overall best practices.

Artificial Intelligence & DAM
2:30-3:15 p.m.
The impact of AI on automating keywording is one of the hottest topics buzzing in the DAM world. As teams build large asset collections, it becomes increasingly difficult (and time-consuming) to tag every asset so that it can be quickly located in the future. One of the leading AI pioneers, Clarifai, will join Extensis to discuss how the technology is tackling this problem today, share examples of AI & DAM in action, reveal the mechanics of how it works, and reveal what the future holds.