Analysis of a recent survey by Extensis of those who use fonts in their creative work reveals that businesses are at risk from font misuse.
In partnership with HOW Design, Jim Kidwell will share the survey findings and an analysis of how the risk of font misuse is introduced and what can be done to avoid the issue.
This presentation includes:
•An exploration of the evolving perception of font licensing by creative individuals, the past, present and future.
•How the expanding pool of designers who desire quality typography affects this perception.
•How designers can keep themselves and their employers safe from font use missteps.