Retail Industry Benefits from Extensis Portfolio Solution -

Retail Industry Benefits from Extensis Portfolio Solution

PORTLAND, Ore. – September 5, 2007 – Extensis, a division of Celartem Inc., today announced retail-focused companies that benefit from the powerful digital asset management solution, Extensis Portfolio Server. Retail providers that selected Portfolio include manufacturer of small appliances, Conair; children’s apparel manufacturer, Carter’s; renowned supplier of outdoor gear, REI; and greeting card designer and producer, Kathy Davis Studios. 

As e-commerce initiatives grow, retail providers are increasingly aware of the need to access and leverage digital representations of their products. Portfolio not only provides an intuitive organization system for product documents, collateral and images, but offers retail customers a way to share assets internally or distribute externally from directly within the program.

“The main benefit of Portfolio is that it has improved communication within our internal departments and ensured that users are accessing the appropriate version of each image,” said Conair’s IT Manager, Bill Heese. “Furthermore, Extensis NetPublish has made it possible to create a website through which customers and external partners can quickly access relevant assets.”

Portfolio Server also acts as a valuable archive tool, allowing companies to maintain a working knowledge of their complete digital library. According to John Mavrakis, President/COO of Kathy Davis Studios, “Portfolio Server handles every asset this company has produced for the past 16 years.”

The above companies join a growing list of retail-specific businesses that have chosen Extensis Portfolio including Patagonia, Loews, The Gap, Inc. and Best Buy among others.

Extensis recently released Portfolio Server 8.5 which provides powerful Mac and Windows clients, a complete web publishing solution and integration for CS3® applications.

About Portfolio
Portfolio 8.5 is the perfect software solution for marketing and creative workgroups—it streamlines workflows through efficient organization, viewing, routing, archiving and distribution of creative assets. A surprisingly affordable solution, Portfolio Server 8.5 ensures proper use of a brand’s creative assets across all internal and external teams, partners and vendors, while eliminating the guesswork involved in hunting down and tracking creative assets. Portfolio–trusted by IT; approved by creatives.

Individual creative professionals can also power up their workflow with Portfolio 8.5, the surprisingly affordable, easy-to-use desktop version is a top choice of graphic designers and photographers.

About Extensis
Extensis is a software developer that allows creative workgroups and professionals to streamline their workflow and secure their brand by efficiently and effectively managing their creative assets and fonts. Extensis’ award-winning client/server and desktop products are used by hundreds of Fortune 5000 companies and include Suitcase, Suitcase Fusion, and Font Reserve for font management and Portfolio for creative assets management. Extensis was founded in 1993 and is based in Portland, Oregon, and the United Kingdom. Extensis is a division of Celartem Inc., which is wholly owned by Celartem Technology Inc., (Hercules: 4330). For additional information, visit or call 1-800-796-9798.

About Celartem
Celartem Technology Inc. develops and sells innovative technologies for storage, access and distribution of rich media content. Celartem has developed technology in the areas of digital image compression, scalable image viewing and secure content distribution and management. Celartem is listed on the Osaka Securities Exchange, Hercules:4330. Established in 1996, Celartem is headquartered in Tokyo, Japan and has a wholly owned subsidiary, Celartem Inc. with headquarters in Seattle.


Megan Banman
503.274.2020 ext. 139