Princess Cruises, Nickelodeon, and California State University Share Digital Asset Management Best Practices in New Recordings from Extensis
PORTLAND, Ore.—May 21, 2013- Extensis posted today two recordings from recent presentations given by customers Princess Cruises, Nickelodeon and California State University at a recent Rich Media Hoarders Seminar hosted by Extensis. The pieces share each company’s experiences with digital asset management (DAM), including best practices.
Hear How Princess Cruises Saved Thousands with DAM
A long-time Portfolio Server user, Princess Cruises has saved hundreds of thousands of dollars by deploying a digital asset management solution, and dramatically decreased time to market for key products, campaigns and promotions.
In this recording, Brenda Thomas, Brand Services Manager at Princess Cruises, reveals:
- How Princess Cruises reduced brand services costs by 20% using a simple digital asset management strategy
- Digital asset management best practices for brand services departments, creative agencies and corporate marketing departments
- Practical workflow advice from an experienced digital asset manager
“Life before digital asset management was not good,” said Thomas. “We had serious problems finding files and maintaining brand consistency across the company and with travel agents.”
Thomas continued, “Since deploying Portfolio Server, we have significantly improved communication across the brand and across our agents. We have saved a ton of money. And we have regained control of our brand.”
To hear the presentation, click here.
Nickelodeon, Princess Cruises, and California State University Panel Discussion on DAM Best Practices
In the second piece, Nickelodeon and California State University join Princess Cruises for a panel discussion on DAM, including what they have learned, best practices, challenges and how each company has benefitted from DAM.
Specific topics covered include: Folder structure, file naming convention, custom fields, metadata, catalogs and user access.
- Eric Swanborg, Director of Digital Operations, Nickelodeon Animation Studios
- Brenda Thomas, Brand Services Manager at Princess Cruises
- Becky Tubbs, Graphic Designer, California State University, Long Beach
To hear the panel discussion, click here.
About Extensis’ DAM Solution: Portfolio Server
With the explosion of digital media assets over the past decade, companies across the globe are facing an increasing issue with how to keep them organized, accessible and everyone using the right versions. Inefficiencies are growing, with companies losing countless hours to trying to locate files.
Portfolio Server improves efficiency by ensuring users have immediate access to the correct files in the desired format in a central location. It is the only digital asset management solution that is affordable, simple to use, can be setup within a day, and provides everything organizations need to get started right out of the box. As a standards-based platform that works with other systems and existing workflows, Portfolio Server provides a single place to for teams to locate important files with consistent metadata information using a web browser or Mac and Windows desktop applications. Portfolio Server is ideal for anyone with large collections of images, videos, and marketing collateral.
To explore more about how Portfolio Server can help your team increase efficiency see http://cde.extensis.com/products/digital-asset-management /
Extensis® is a leading developer of software and services for creative professionals and workgroups. Their solutions streamline workflows, securely manage digital assets and fonts, and control corporate typographic branding. Used by hundreds of Fortune 5000 companies, Extensis’ award-winning server, desktop, and web service products include: Portfolio Server® for digital asset management, Universal Type Server® for server-based font management, Suitcase Fusion™ for single-user font management, and the WebINK® web font rental service. Founded in 1993, Extensis is based in Portland, Oregon, and the United Kingdom. For additional information, visit cde.extensis.com
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