Macworld Expo Attendees on the Hunt for New Products and Services
|Macworld Conference & Expo, SAN FRANCISCO, Calif., January 12, 2007 — Extensis asked Macworld Expo attendees “Why are you attending Macworld Expo this year?” More than half (56%) of all people surveyed in the Extensis booth agreed they are attending the 2007 Macworld Expo and Conference to learn about new technology products and services on the show floor. Nineteen percent of those surveyed said they are attending this year’s event because it is a tradition for them to attend Macworld Expo, while ten percent of those surveyed said they were at the show primarily for the conference sessions. Nine percent said they came to San Francisco this year to see the Steve Jobs Keynote on Tuesday morning and stayed for the Expo, while six percent of those surveyed said they were at the event this year to network with industry colleagues and Mac aficionados.
For more information on Extensis’ daily Macworld Expo survey, come to the Extensis booth in the South Hall #826.
Macworld Conference & Expo is the world’s most comprehensive event for the Mac operating system. Macworld brings together the loyal yet diverse base of Mac users in creative services, education, entertainment, application development, enterprise and small office/home office environments. Combining in-depth educational sessions with displays of innovative products and solutions on the exhibit floor, Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products in the Mac industry.
Extensis is a software developer that allows creative workgroups and professionals to streamline their workflow and secure their brand by efficiently and effectively managing their creative assets and fonts. Extensis’ award-winning client/server and desktop products are used by hundreds of Fortune 5000 companies and include Suitcase, Suitcase Fusion, and Font Reserve for font management and Portfolio for creative assets management. Extensis was founded in 1993 and is based in Portland, Oregon, and the United Kingdom. Extensis is a division of Celartem Inc., which is wholly owned by Celartem Technology Inc., (Hercules: 4330). For additional information, visit http://cde.extensis.com or call 1-800-796-9798.