Macworld Expo Attendees Look to Online News Sites for Information First -

Macworld Expo Attendees Look to Online News Sites for Information First

Macworld Conference & Expo, SAN FRANCISCO, Calif., January 10, 2007 – Extensis asked Macworld Expo attendees “When seeking product information, where do you start?” More than half (51 percent) of all people surveyed in the Extensis booth agreed the initial place they look for new product information was from online news sources. When seeking product information attendees also go direct to the product developer/manufacturer (25 percent), or turn to an industry contact or colleague for product expertise and information (13 percent). Attendees also look to industry publications for knowledge (eight percent). Even though attendees first head online for product information, they do not rate blogs and forums as a leading provider of trusted product news as only three percent of attendees surveyed selected such sites as their primary supplier of information.For more information on Extensis’ daily Macworld Expo survey, come to the Extensis booth in the South Hall #826.

Macworld Conference & Expo is the world’s most comprehensive event for the Mac operating system. Macworld brings together the loyal yet diverse base of Mac users in creative services, education, entertainment, application development, enterprise and small office/home office environments. Combining in-depth educational sessions with displays of innovative products and solutions on the exhibit floor, Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products in the Mac industry.

About Extensis
Extensis is a software developer that allows creative workgroups and professionals to streamline their workflow and secure their brand by efficiently and effectively managing their creative assets and fonts. Extensis’ award-winning client/server and desktop products are used by hundreds of Fortune 5000 companies and include Suitcase, Suitcase Fusion, and Font Reserve for font management and Portfolio for creative assets management. Extensis was founded in 1993 and is based in Portland, Oregon, and the United Kingdom. Extensis is a division of Celartem Inc., which is wholly owned by Celartem Technology Inc., (Hercules: 4330). For additional information, visit or call 1-800-796-9798.

About Celartem
Celartem Technology Inc. develops and sells innovative technologies for storage, access and distribution of rich media content. Celartem has developed technology in the areas of digital image compression, scalable image viewing and secure content distribution and management. Celartem is listed on the Osaka Securities Exchange, Hercules:4330. Established in 1996, Celartem is headquartered in Tokyo, Japan and has a wholly owned subsidiary, Celartem Inc. with headquarters in Seattle.


Nicole Andergard
503.274.2020 ext. 129