Extensis® Portfolio" NetMediaMAX" Removes Manual Processes in Imaging Workflows for Faster Turn-around and Lower Costs - Extensis.com

Extensis® Portfolio" NetMediaMAX" Removes Manual Processes in Imaging Workflows for Faster Turn-around and Lower Costs

PORTLAND, Oregon, November 24, 2009 – Extensis, a division of Celartem Inc., today announced the immediate availability of Portfolio NetMediaMAX, an add-on for Portfolio Server 9. This media-processing software lets digital imaging professionals automate their media workflows for increased productivity and faster turn-around times. 

Seasoned designers and marketers spend significant time performing repetitive production tasks as part of their imaging workflow. The NetMediaMAX add-on for Portfolio Server manages this repetitive work for faster production. Complex export operations no longer require manual work and multiple applications, meaning users spend more time on their core tasks, translating into faster output and profits for organizations.

“We have heard from many of our customers that their creative teams spend too much time doing repetitive, non-value added activities,” says Martin Stein, VP of Products and Services at Extensis. “NetMediaMAX is designed to automate manual processes, eliminate routine tasks, create consistency and standardize processes, resulting in individuals focusing back on their creative tasks.”

Converting batches of images into derivatives for use on the Web and in print would typically take many hours. With NetMediaMAX, which offers graphical tools to simplify processing tasks, file conversions are created on the fly for faster output. Templates can be utilized to accomplish common batch-processing operations—such as file resizing and format conversion—to ensure standardization and eliminate errors.

NetMediaMAX Highlights:

  • Automates repetitive image production tasks
  • Increases efficiency, quality and output
  • On-demand generation of digital assets
  • Download files and ‘save as’ many file types as you choose-on the fly
  • Batch-convert images and other files into any standard format
  • Utilizes MediaScript™, an open, standards-based scripting language to automate and customize for many different workflow needs
  • Publish web portals that allow users to download files in a variety of file types
  • Distributed processing for high-volume environments with multiple media engines

NetMediaMAX is built on the Portfolio Server platform that provides support for Windows® and Macintosh® environments and utilizes server-side processing, freeing up desktops from media-processing tasks. The MediaRich® technology inside NetMediaMAX provides organizations with heavy workloads the ability to process media-related tasks dynamically and automatically, saving significant time and manual effort. Organizations can distribute media-processing tasks to one or more external servers for even faster performance.

NetMediaMAX provides support for a wide range of image file formats. Users can convert to the most popular file types such as TIFF, JPEG, PNG, GIF, PSD, TGA, BMP, PDF and EPS.

For enhanced capabilities, IT professionals can create limitless customizations by enabling custom scripts to automate steps such as transferring multiple digital assets, updating metadata, building composite logos, colorizing, resizing and more. NetMediaMAX comes with sample scripts to get you started. Scripts can be easily customized using MediaScript, Equilibrium’s easy-to-learn ECMAScript-based scripting language (like JavaScript) that is uniquely designed for media-processing environments.

Pricing and Availability

NetMediaMAX is available immediately. Current Portfolio Server 9 customers can purchase NetMediaMAX as an add-on to their existing installation for USD $2,964.50. A full NetMediaMAX Bundle is available for USD $9,161.64 and includes Portfolio Server 9 and three clients. All prices include an annual service agreement. Academic pricing is also available.

NetMediaMAX will be available in English, French, German, and Japanese. For more information visit www.NetMediaMAX.com

About NetMediaMAX

NetMediaMAX is an extensible media-processing engine that allows organizations to automate media-centric workflows and edit, update and convert digital assets on demand. It’s a turnkey solution that can be set up in hours to automate routine jobs and distribute media processing tasks. It is an open system built on trusted technologies such as Java™ J2EE™, Adobe® FLEX®, JBoss and OpenOffice.org. For end users, this translates into superior usability and unique integration with their existing workflow. For IT managers, it delivers power and efficiency with central and remote web-based administration. In addition, the optional SQL Connect module provides greater scalability, superior data integration and advanced administration.

About Extensis

Extensis is a software developer that allows creative workgroups and professionals to streamline their workflow and securely manage their digital assets and fonts. Extensis’ award-winning client/server and desktop products are used by hundreds of Fortune 5000 companies and include Universal Type Server for server-based font management, Suitcase for single-user font management and the Portfolio suite for digital asset management. Extensis was founded in 1993 and is based in Portland, Oregon, and the United Kingdom. Extensis is a division of Celartem Inc., which is wholly owned by Celartem Technology Inc., (Hercules: 4330). For additional information, visit cde.extensis.com or call 1-800-796-9798.

About Celartem
Celartem Technology Inc. develops and sells innovative technologies for storage, access and distribution of rich media content. Celartem has developed technology in the areas of digital image compression, scalable image viewing and secure content distribution and management. Celartem is listed on the Osaka Securities Exchange, Hercules:4330. Established in 1996, Celartem is headquartered in Tokyo, Japan and has a wholly owned subsidiary, Celartem Inc. with headquarters in Seattle.

About MediaRich

Equilibrium MediaRich is an indispensable tool for the digital media world featuring a scalable, high-volume media distribution and repurposing engine. It enables companies to automatically create, process and auto-assemble image, audio and video files dynamically from original sources and then deliver them to websites, wireless and portable devices without human intervention. MediaRich seamlessly integrates with any Digital Asset Management (DAM) or Content Management System (CMS). MediaRich powers some of the largest B2B portals, web 2.0 infrastructures and websites in the world, including Cisco, Walt Disney Pictures, MoMA – The Museum of Modern Art, Warner Bros., Ingersoll Rand, NetShops/Hayneedle, Sundance Catalog and uBid.

Extensis, Portfolio Server, NetPublish, NetMediaMAX and Portfolio SQL Connect are trademarks of Extensis, a division of Celartem, Inc. All other trademarks are property of their respective owners. On-demand imaging and video transformation and processing powered by the MediaRich® Platform. MediaRich is a registered trademark of Automated Media Processing Solutions, Inc., dba Equilibrium. Copyright © 2004-2009. All Rights Reserved. U.S. Patent numbers 6,792,575 and 6,964,009, other patents pending.


Cindy Valladares
503.274.2020 ext. 129