Extensis Looks into its DAM Crystal Ball; Makes Predictions for Digital Asset Management in 2013
PORTLAND, Ore. — December 4, 2012 —As 2012 comes to a close, Extensis’ team of DAM experts came together to look back on the year, reflect on the big trends, and make predictions for what’s ahead for the market in 2013.
2012: DAM Systems Get Integrated & Find Interest Beyond Marketing Groups
2012 was the year of DAM integration. Enterprises sought ways to leverage the files and metadata in DAM into and out of other systems to minimize redundant work and data storage. In turn, more customized solutions came to market to help DAM talk with the Content Management Systems, Enterprise Content Management Systems, Customer Relationship Management Systems and other IT business systems.
Additionally, organizations sought more nimble DAM solutions that would integrate into the larger enterprise DAM workflows. This was due in large part to demand for DAM solutions beyond marketing and creative workgroups, and a need to have these solutions up and running quickly with little end-user training required.
Predictions for 2013: Year of the Adaptable DAM
What’s in store for 2013? Extensis’ team looked into its DAM crystal ball and made the following top five predictions for the year ahead:
1. Increased Server-side and Cloud Processing: The “cloud computing” trend will extend into DAM as organizations seek ways to utilize available computing resources and move data processing and storage away from the user’s desktop. Moving processing and storage workloads into the server room or the private cloud promises benefits like reduced costs and scalability.
2. Automation of Processes: Multiple-step processes will be simplified. Now that DAM has been tied into other business systems, processes that had previously required multiple actions within multiple systems will be solidified into a one-click step.
3. Differentiation of Interfaces: Users will interact with digital assets using interfaces that are adaptable to an individual users needs and work environments. Users will use the type of interface that is most convenient for them, whether they are working from the web, desktop or within a third party website or application. The interface will also be customized to show a view that provides the most relevant information, assets and options for the user.
4. Automation and Streamlining of the Asset and Metadata Ingestion Process: As DAM is no longer a tool used solely by creative professionals or subject matter experts as seen in 2012, casual users will need easier ways to upload and tag assets. Users will rely more heavily on automatic metadata generation and extraction and capturing upstream metadata by using forms like custom XMP File Info panels.
5. Growth of the Heritage & Culture Market: Extensis expects continued interest in business system integration, with particular attention from the Heritage & Culture market as it seeks ways to integrate their collection management systems with DAM. In 2012, major institutions such as Courtauld, The Fitzwilliam Museum and National Army Museum migrated to DAM systems. In 2013, these institutions will benefit from partnerships that help integrate DAM with their collections management systems, and anticipate more institutions in this market to do the same as they look to manage and preserve their collections.
About Extensis’ DAM Solution: Portfolio Server
Portfolio Server improves efficiency by ensuring users have immediate access to the correct files in the desired format in a central location. It is the only digital asset management solution that is affordable, simple to use, can be setup within a day, and provides everything organizations need to get started right out of the box. As a standards-based platform that works with other systems and existing workflows, Portfolio Server provides a single place to for teams to locate important files with consistent metadata information using a web browser or Mac and Windows desktop applications. Portfolio Server is ideal for anyone with large collections of images, videos, and marketing collateral.
To explore more about how Portfolio Server can help your team increase efficiency see http://cde.extensis.com/products/digital-asset-management /
Extensis® is a leading developer of software and services for creative professionals and workgroups. Their solutions streamline workflows, securely manage digital assets and fonts, and control corporate typographic branding. Used by hundreds of Fortune 5000 companies, Extensis’ award-winning server, desktop, and web service products include: Portfolio Server® for digital asset management, Universal Type Server® for server-based font management, Suitcase Fusion™ for single-user font management, and the WebINK® web font rental service. Founded in 1993, Extensis is based in Portland, Oregon, and the United Kingdom. For additional information, visit cde.extensis.com
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