Company Celebrates 26 Years With Customer-Focused Realignment
- New logo, with a font from illustrator Rian Hughes, represents the spirit of the brand.
- Logo and fresh brand elements expressed today throughout Extensis.com.
- Design to be unveiled live at the Adobe MAX conference in Los Angeles November 4-6, Booth 512.
Portland, Ore. — October 22, 2019 — Extensis®, a leading provider of digital management solutions, today lifts the curtain on a new corporate brand design, inspired by the company’s longstanding commitment to streamline the connection between people and their digital assets.
Invigorated to propel customers to reach the next level of success, Extensis recently undertook a unique creative journey to align its corporate branding, core values, and organizational structure. The ultimate goal? As always, to help customers do their best work, faster.
The new brand design was unveiled today via the Extensis corporate website, complete with a new logo that captures the spirit of the brand. The logotype is set in a contemporary font from designer and illustrator Rian Hughes, combined with a triple square to represent layered metadata — the very same critical metadata that helps empower its clients’ most important assets.
“We believe our new logo and branding convey an innovative spirit, a drive to improve our customers’ lives, and the sort of confidence you’d expect from a company with our extensive pedigree,” CEO Toby Martin noted in a blog post.
Martin continued: “The changes to our brand are just the beginning. This effort is emblematic of a larger evolution taking place within Extensis. We’re not simply sprucing up our look and feel, we’re reimagining every touchpoint to more clearly portray our values as a company dedicated to the ongoing success of our customers.”
To learn more about Extensis’ rebrand and corporate evolution, click here.
The branding is expressed throughout Extensis’ new website and will be unveiled live at the Adobe MAX conference in Los Angeles November 4-6, at booth 512.
Extensis Legacy
Extensis broke ground in 1993 in Portland, Ore., with the express goal of removing the barriers that impede creativity. Since it began its mission in earnest 26 years ago, Extensis has worked with hundreds of thousands of creative professionals and organizations around the globe to accelerate their workflows through powerful digital asset management and font management solutions.
In reflecting on its extensive legacy and lengthy pedigree of customer successes, Extensis has arrived at one simple truth: When you remove the appropriate barriers, people are freed to invent amazing.
About Extensis
Celebrating 25 years in business, Extensis® is a leading developer of solutions that help organizations increase the ROI and value of their digital assets, fonts, and large imagery. Used by more than 100,000 professionals and 5,000 companies across the globe, Extensis’ solutions accelerate workflows so customers can achieve their goals faster.
Founded in 1993, Extensis is headquartered in Portland, Oregon, with offices in Seattle, New York, the United Kingdom, France, Germany and Australia. To learn more about Extensis full suite of solutions for digital asset management, font asset management, image asset management, and image compression, visit https://www.extensis.com/ or follow Extensis on Twitter @extensis
© Celartem, Inc. d.b.a. Extensis All rights reserved. Extensis and the Extensis logo mark, Suitcase Fusion, Suitcase TeamSync, Extensis Portfolio, Portfolio NetPublish, SquishPic, Universal Type Server, MrSID, GeoExpress, Express Server, and Express Suite are trademarks or registered trademarks of Extensis in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Extensis or other respective owners.
