Company News

Extensis Introduces Portfolio Smart Keywords, Automated Keywording for Digital Asset Management

Portland, OR—September 14, 2016—Today Extensis® announced Portfolio Smart Keywords, a new add-on module for Extensis’ digital asset management solution— Portfolio 2016®— that accelerates image keywording. With two simple clicks, Portfolio Smart Keywords automatically delivers a list of “smart” keywords, providing an instant boost to the digital asset management process and dramatically reducing manual time assigning keywords.

Smart Keywords uses an AI algorithm to compare thumbnails against billions of images. Powered by Clarifai, the visual recognition technology built on the most powerful artificial intelligence in the industry, these well-trained algorithms interpret the images and apply “smart” tags to them within milliseconds. Users simply select their images, and Clarifai suggests keywords to help tag and organize assets.

“Keywords are the underpinning of what make digital asset management solutions effective. Without them, you just have a sea of files,” said Toby Martin, Vice President of Development & Strategy at Extensis. “By automating keywording, companies will be able to maximize their DAM and find the files they need in the moment they need them.”

Matthew Zeiler, founder & CEO of Clarifai, noted: “Digital Asset Management is the perfect application for Clarifai’s powerful visual recognition technology—it’s all about identifying the characteristics of an image and then categorizing it appropriately so end users can easily search and find any media asset.”

To learn more about Portfolio Smart Keywords, visit

About Extensis’ DAM Solution: Portfolio 2016

With the explosion of digital assets and media over the past decade, companies across the globe are facing an increasing issue with how to keep them organized, accessible and everyone using the right versions. Inefficiencies are growing, with companies losing time and money trying to locate files.

Recently named a Trend-Setting Product of 2016 by KMWorld, Portfolio 2016 ensures users have immediate access to the correct files in the desired format in a central location. It is the only digital asset management solution that is affordable, simple to use, can be setup within a day, and provides everything organizations need to get started right out of the box. As a standards-based platform that works with other systems and existing workflows, Portfolio provides a single place to for teams to locate important files with consistent metadata information using a web browser or Mac and Windows desktop applications. Portfolio is ideal for anyone with large collections of images, videos, and marketing collateral.

About Extensis

Celebrating more than two decades in business, Extensis® is a leading developer of software and services for creative professionals and workgroups. Their solutions streamline workflows, securely manage digital assets and fonts, and control corporate typographic branding. Used by hundreds of Fortune 5000 companies, Extensis’ award-winning server and desktop products include: Portfolio® for digital asset management, Universal Type Server® for server-based font management, and Suitcase Fusion® for single-user font management. Founded in 1993, Extensis is based in Portland, Oregon, and the United Kingdom. For additional information, visit

© Celartem, Inc. d.b.a. Extensis All rights reserved. Extensis and the Extensis logo mark, Suitcase Fusion, Portfolio Server, Portfolio NetPublish, Portfolio Flow and Universal Type Server are trademarks or registered trademarks of Extensis in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Extensis