Extensis Inks Strategic Technology Partnership with Equilibrium - Extensis.com

Extensis Inks Strategic Technology Partnership with Equilibrium

Portland, Ore. June 30 03, 2008 – Extensis™ (cde.extensis.com), a brand of Celartem, Inc., today announced a strategic technology partnership with, Equilibrium® (www.equilibrium.com), the leading provider of automation software for rich media distribution. Following Extensis’ recent capital investment in Equilibrium, this is the first strategic technology partnership between Extensis’ Digital Asset Managementproduct line (Portfolio) and Equilibrium’s MediaRich product line. In this technology partnership, Extensis will OEM Equilibrium’s MediaRich engine for integration into a future release of Extensis Portfolio Server.

“Integrating Equilibrium’s powerful and rich media asset engine into our digital asset management solution will strengthen Portfolio’s capabilities to deliver rich media on-demand for our customers evolving needs,” said Brian Berson, Extensis General Manager. “The MediaRich engine will offer a more stable, scalable and faster solution while providing overall improved imaging capabilities from Portfolio and also add robust accelerated support of new file types and self service media processing capabilities in the future.”

This partnership extends Extensis’ commitment to the Digital Asset Management (DAM) market through continued product development and greater overall product utility. Equilibrium’s powerful MediaRich media asset engine offers Portfolio users the ability to automate image, animation, sound and digital video production.

”We’re pleased that Extensis has chosen Equilibrium’s patented MediaRich CORE technology to power Portfolio’s image, audio and video production and processing,” said Sean Barger, CEO of Equilibrium. “The over two hundred man-years of research and development in MediaRich will help expand the functionality of Portfolio so that both existing and new customers will gain significant benefits.”

Extensis announced a capital investment into Equilibrium in April of this year.

About Portfolio 8.5
Portfolio 8.5 is the perfect software solution for marketing and creative workgroups—it streamlines workflows through efficient organization, viewing, routing, archiving and distribution of creative assets. A surprisingly affordable solution, Portfolio Server 8.5 ensures proper use of a brand’s creative assets across all internal and external teams, partners and vendors, while eliminating the guesswork involved in hunting down and tracking creative assets. Portfolio–trusted by IT; approved by creatives. Individual creative professionals can also power up their workflow with Portfolio 8.5, the surprisingly affordable, easy-to-use desktop version is a top choice of graphic designers and photographers.

About MediaRich
Equilibrium MediaRich automates image, sound and video productions and enables the multi-channel delivery of any media assets. MediaRich is a scalable, high volume media distribution and repurposing engine. It enables today’s companies to leverage dynamic editing and delivery for the real-time creation of graphics, audio and video files on-demand to any device. MediaRich seamlessly integrates with any Digital Asset Management (DAM) or Content Management System (CMS).

About Extensis
Extensis is a software developer that allows creative workgroups and professionals to streamline their workflow and secure their brand by efficiently and effectively managing their creative assets and fonts. Extensis’ award-winning client/server and desktop products are used by hundreds of Fortune 5000 companies and include Suitcase, Suitcase Fusion, and Font Reserve for font management and Portfolio for creative assets management. Extensis was founded in 1993 and is based in Portland, Oregon, and the United Kingdom. Extensis is a division of Celartem Inc., which is wholly owned by Celartem Technology Inc., (Hercules: 4330). For additional information, visit http://cde.extensis.com or call 1-800-796-9798.

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer, now leads the monetization of the next-generation Internet revolutions: music, video and mobile. Media companies can break through traditional limits in mass-produced media using Equilibrium’s unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything – even mobile. Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere.


Nicole Andergard
503.274.2020 ext. 129