Extensis Channels Its Creative Roots for 20th Anniversary; Celebrates ‘Portlandia’ Style and “Puts a Font on It”
PORTLAND, Ore. — August 20, 2013 —Extensis today celebrated 20 years in
business by “putting a font on it.” A long-time supporter of creative professionals and workgroups across the globe, it seemed fitting to pay homage to its headquarters in Portland, Oregon, a city which has taken an international stage for not only its tattoos, piercings and “Keeping Things Weird,” but also a rapidly growing creative class.
While “weird“ may not be the listed in the company’s values, this creative essence captures the spirit that has propelled Extensis forward for two decades. A leading provider of font management and digital asset management solutions, the company set forth in 1993 with the goal of removing the barriers that get in the way of creativity.
This mission started with focus on core Apple enthusiasts using Adobe and Quark products, many involved in the creative, print, and publishing industries. Since that time, the global creative community has widened and numbers of fonts used and assets created skyrocketed. With Extensis products activating 60 million fonts daily and the overall number of digital files in the quadrillions, Extensis works with IT departments across the globe to manage this explosion with ease.
Hundreds of world renowned brands are amongst Extensis’ repertoire of customers, including adidas, Clinique, CNN, ESPN, Gucci, Hallmark, Hearst Magazines, Louis Vuitton, MIT, MOMA, NASA, Pixar, Publicis, Starbucks, Tiffany & Co., Time Inc., Univision, Weiden+Kennedy, World Bank, and Young & Rubicam.
Extensis CEO Osamu Ikeda noted, “The Extensis team is proud as we reflect on the difference we’ve been able to make for our customers. With font collections growing to the thousands, the web introducing new requirements for fonts, and a huge surge in the number of digital assets created in the past five years alone, the need for solid management tools has never been greater. We look forward to continuing to make this process easy for companies, organizations and individuals so creativity can flourish.”
Since opening its doors in Portland, the company has expanded its worldwide footprint. Demand in Europe has resulted in the company tripling its presence in this market, with a recent uptick in demand coming from Germany. Extensis has also expanded its presence for growing needs in Australia and Latin America.
Twenty Years in Review: A Look Back at Pivot
1993: Extensis was founded in 1993 in Portland, Oregon, with a goal to develop software products that enhance the creativity and workflow of creative professionals. In the early years, Extensis focused on the creation of plug-ins for Adobe and Quark products.
1994: PageTools, a plug-in for Adobe PageMaker, is launched; Extensis‘ European office founded.
1995: Adobe Ventures invests in Extensis‘ growth and continues to do so through 2001; QX-Tools Pro collection of XTensions for QuarkXPress 4 & 5 launched.
1996: Extensis acquires Aldus Fetch, an asset manager that was the creative industry’s original photo cataloging software; Extensis becomes the largest plug-in developer in the world.
1997: Extensis launches Mask Pro 1.0 for Adobe Photoshop®.
1998: Extensis delivers localized products in French and German.
1999: Extensis launches online creative content provider, CreativePro.com (now owned by Publishing Secrets Inc..; Extensis acquires Suitcase from Symantec® and subsequently launches an updated version, Extensis Suitcase 8; Extensis Portfolio Server is launched— this is the first in a line of client/server products from Extensis.
2000: Extensis Suitcase Server is launched as a client/server font management solution.
2003: Extensis acquires DiamondSoft, the original maker of the Font Reserve line of font management products.
2004: Extensis announces its Professional Services and Training Group – Extensis Integration and Consulting Services (ICS).
2005: Plug-in product line is sold to OnOne Software, allowing Extensis to focus entirely on font management and digital asset management technologies.
2006: Suitcase Fusion launched, merging the Suitcase and Font Reserve technologies into a single product for desktop users.
2008: Universal Type Server is released as the next generation of Suitcase Server and Font Reserve Servers; Extensis Europe expands its presence into France and Germany.
2009: Extensis awarded patent for previewing fonts simultaneously.
2010: Extensis launches cloud-based web font service WebINK.
2011: Extensis releases free plug-in for designing with web fonts in Adobe Photoshop; Google web fonts made available.
2012: Extensis expands its presence into Australia.
2013: Extensis issued three patents in one year, adding to the company’s portfolio of more than 20 patents gained over 20 years.
Celebrating 20 years in business, Extensis® is a leading developer of software and services for creative professionals and workgroups. Their solutions streamline workflows, securely manage digital assets and fonts, and control corporate typographic branding. Used by hundreds of Fortune 5000 companies, Extensis’ award-winning server, desktop, and web service products include: Portfolio Server® for digital asset management, Universal Type Server® for server-based font management, Suitcase Fusion™ for single-user font management, and the WebINK® web font rental service. Founded in 1993, Extensis is based in Portland, Oregon, and the United Kingdom. For additional information, visit cde.extensis.com
© Celartem, Inc. d.b.a. Extensis All rights reserved. EXTENSIS, WebINK, and Suitcase Fusion are trademarks or registered trademarks of Extensis in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Extensis or other respective owners.