Extensis Announces Strategic Capital Investment in Equilibrium
|Portland, Ore. April 03, 2008 – Extensis™ (cde.extensis.com), a brand of Celartem, Inc., today announced an equity investment in, and technology partnership with, Equilibrium® (www.equilibrium.com), the leading provider of automation software for rich media distribution.
“There is a great synergy between the Portfolio™ and MediaRich® product lines making this partnership valuable for Extensis on many levels,” said Extensis General Manager Brian Berson. “Not only does it open the door for a technology partnership between our Extensis Portfolio Digital Asset Management (DAM) products and Equilibrium’s MediaRich products, but it is also a strategic move into the growing video distribution market.”
This alliance demonstrates Extensis’ commitment to extending its capabilities in the Digital Asset Management (DAM) market. Equilibrium’s powerful MediaRich imaging and video distribution engine offers complementary technology that adds tremendous value to this objective.
“With over 200 man-years of research and development invested to date in Equilibrium’s MediaRich’s CORE technology we are successfully powering some of the largest B-to-B portals, web 2.0 infrastructures and websites in the world,” said Sean Barger, Founder, Chairman and CEO of Equilibrium. “This investment, coupled with increased distribution, will give us the fuel to quickly ramp our development of video monetization systems.”
The capital investment by Extensis results in a minority ownership of Equilibrium and one seat on the Equilibrium Board of Directors. The agreement was finalized this week following approval by the Board of Directors of Extensis’ parent company, Celartem Technology, Inc.
Equilibrium MediaRich automates image, sound and video productions and enables the multi-channel delivery of any media assets. MediaRich is a scalable, high volume media distribution and repurposing engine. It enables today’s companies to leverage dynamic editing and delivery for the real-time creation of graphics, audio and video files on-demand to any device. MediaRich seamlessly integrates with any Digital Asset Management (DAM) or Content Management System (CMS).