Chicago White Sox Manage Vast Image Library with Extensis' Portfolio Solution -

Chicago White Sox Manage Vast Image Library with Extensis' Portfolio Solution

PORTLAND, Ore. – August 1,2006 – Extensis, a division of Celartem Inc., today announced the Chicago White Sox organization upgraded to Portfolio 8 as its digital asset management solution, managing images of the World Series Championship baseball team. Despite housing more than 30,000 images in just one of the many White Sox catalogs, Portfolio allows instant access to the team’s image library from multiple departments within the organization, including public relations, sales, corporate partnerships, scoreboard operations, publications, design services, and marketing. Implementation is underway for Portfolio NetPublish Server which will allow outside partners, vendors or sponsors access to White Sox images via a dynamic website.

An Extensis customer since 1999, the White Sox organization began the implementation of Portfolio as a solution for the team photographer to manage the hundreds of images collected during each game. Before long, Portfolio Server was installed, enabling dozens of additional users to access the photographs without requiring the photographer to find and manually distribute them.

“When people learned how easy it was to access my images using Portfolio, it took a lot of the work off of my back and allowed our departments to self-manage themselves in regards to the photographs they required,” said White Sox team photographer, Ron Vesely. “I would always rather work smart than hard, and Portfolio helps me work smart.”

In addition to facilitating the internal distribution of images, Portfolio is also used for external distribution of images to partners, sponsors, and members of the press. Using Portfolio’s email feature, it is easy to email original files, or dynamically generate low-resolution preview files, directly from within the program.

“It can be hard to quantify value when it comes to a sponsorship deal. Using Portfolio, the White Sox are able to easily show our partners photographic documentation of what their sponsorship includes,” reports Jorie Sax, coordinator of corporate partnerships for the White Sox. “Portfolio has been in the organization since I was hired and I can’t imagine not having it.”

The Chicago White Sox are just one of the many professional sports teams to use Portfolio for its digital asset management needs, including the Milwaukee Brewers, the Cleveland Indians, the Texas Rangers, and the St. Louis Cardinals.

About Portfolio
Portfolio 8 is the perfect software solution for marketing and creative workgroups–it streamlines workflows through efficient organization, viewing, routing, archiving and distribution of creative assets. A surprisingly affordable solution, Portfolio Server 8 ensures proper use of a brand’s creative assets across all internal and external teams, partners and vendors, while eliminating the guesswork involved in hunting down and tracking creative assets. Portfolio–trusted by IT; approved by creatives.

Individual creative professionals can also power up their workflow with Portfolio 8, the surprisingly affordable, easy-to-use desktop version is a top choice of graphic designers and photographers.


About Extensis
Extensis is a software developer that allows creative workgroups and professionals to streamline their workflow and secure their brand by efficiently and effectively managing their creative assets and fonts. Extensis’ award-winning client/server and desktop products are used by hundreds of Fortune 5000 companies and include Suitcase, Suitcase Fusion, and Font Reserve for font management and Portfolio for creative assets management. Extensis was founded in 1993 and is based in Portland, Oregon, and the United Kingdom. Extensis is a division of Celartem Inc., which is wholly owned by Celartem Technology Inc., (Hercules: 4330). For additional information, visit or call 1-800-796-9798.

About Celartem
Celartem Technology Inc. develops and sells innovative technologies for storage, access and distribution of rich media content. Celartem has developed technology in the areas of digital image compression, scalable image viewing and secure content distribution and management. Celartem is listed on the Osaka Securities Exchange, Hercules:4330. Established in 1996, Celartem is headquartered in Tokyo, Japan and has a wholly owned subsidiary, Celartem Inc. with headquarters in Seattle.

Nicole Andergard
503.274.2020 ext. 129