In the early 1970s, two aspirational graduates sat in their student apartment and typed up a one-page flyer inviting "curious, hearty souls" to join them on a "Journey to Nepal.” Having had their lives touched by experiences in the Peace Corps and as teachers, conservation workers, and travelers in Nepal, they wanted to extend this to others. Four decades and hundreds of trips later, Journeys International has traveled far beyond the folds of its early flyers, offering custom and group adventures to more than 60 countries.
Critical to Journeys International’s marketing is visual storytelling, which requires tens of thousands of images to convey their extraordinary adventures via their website, blogs, eNewsletters, and print materials.
An early adopter of digital asset management, Journeys International has been using Extensis Portfolio to manage their digital assets for more than a decade. Like many organizations, Journeys International’s biggest challenge was having the time to add keywords, the underpinning of asset discoverability. The team had to rely on what was automatically being added from filenames, parent folders, and via keywords applied to groups in Adobe Bridge.
While a start, these keywords weren’t always meaningful, requiring the team to add more specific keywords manually — a cumbersome task they didn’t always have time for.
Save time by having what they need at their fingertips
Increase asset discoverability by applying more specific keywords to each image
Journeys International took advantage of Portfolio’s artificial intelligence-powered image recognition to apply “Smart Keywords” automatically.
The team started small, applying Smart Keywords to individual folders of less than 500 images. Realizing the relevance of the keywords that were returning, the team went all in. In less than a day, Smart Keywords returned the specific types of keywords Journeys International was looking for in relation to the visual content of the photos.
Since deploying Portfolio more than a decade ago, the core functionality alone has streamlined the team's work and saved them several hours a week. Over time, this has saved thousands of dollars by reducing image search times and increasing the use of their full collection.
The recent addition of Smart Keywords extended this value by applying image-specific keywords to all of their photos in less than a day, making it even faster to find files.