Digital Asset Management |

What is Digital Asset Management?

And how can Digital Asset Management Software make life easier?

Digital Asset Management (DAM) is the process of organizing, storing, and allowing retrieval of rich media, including, photos, graphics, audio and video files, and any type of digital document. A DAM system can improve productivity and provide sanity to organizations that maintain large collections of digital content as it lets you easily manage, find, and preserve your files—and share them throughout your organization.

How do you get started?

First, to even understand if you need a DAM system, it's important to conduct due diligence to make sure you find a system that will work for you and your organization.

Identify your challenges, determine what you would like to accomplish, evaluate your organization and available technology, and plan a strategy to implement a solution to meet those needs.

This toolkit will help give you direction to navigate through this process.

Start here: The DAM Toolkit

DAM in Travel & Tourism

"Extensis has helped make the creative department more efficient by streamlining the image request and search process. This has freed up a substantial amount of time that can be better spent on actual design work, and we are very happy about that.”

—Brett Wingate, Creative Director, American Cruise Lines

65% Reduction in Creative Team Requests
20% Fewer Hours Spent Locating Images
DAM in Higher Education

“By simply connecting our cameras with Extensis’ digital asset management system, what used to take hours now takes seconds, and our engagement numbers on social media have skyrocketed.”

—Robbie Rogers, Director of Photography, Baylor University.

150K+ followers on Facebook, 45K+ on Instagram, 12% on Twitter — with an average 12% engagement rate
#16 Most Influential University on Social Media Overall, as ranked by
DAM in Museums

“Digital Asset Management is a critical element for our gallery…our archive revolves around it entirely”

- Tom Bilson, Head of Digital Media, The Courtauld Institute of Art

DAM in Retail

“If I am doing a project that requires image research, it (Portfolio) cuts the time by a third.”

- Mark Lefkin, Vice President, Creative Services, 1800Flowers

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