Gardens Alive!, Inc. is a privately owned, multi-title catalog and online retailer specializing in home gardening solutions. Founded in 1984, the company has grown through acquisition and today is the parent company to 15 sub-brands.
Gardens Alive! growth through acquisition has amassed thousands of images, and each season more images are added. Having a system to effectively manage these images is critical not only for general efficiency, but also for brand consistency, maximizing image use across sub-brands, and staying on schedule with go-to-market timelines.
Gardens Alive! has been a long-time believer in the power of digital asset management (DAM). Prior to working with Extensis, the team used an alternative DAM solution which acted solely as an image repository and was not user-friendly. As a result, employees didn’t use it, turning instead to the photo department to either locate, recreate, or purchase images.
Increase cross-brand image use
Reduce production costs
Decrease demand on photographers to locate images
Broaden range of branded images used across all channels
Knowing an effective DAM could make a significant difference for its brands, the Gardens Alive! team conducted a competitive search to find a user-friendly system that would increase the visibility and cross-brand usage of its image collection.
Gardens Alive! selected Portfolio as its new DAM solution. Portfolio was selected because it:
Mandy Groszko, Digital Asset Librarian at Gardens Alive!, took the reins on organizing the collection and ensuring all assets were discoverable by utilizing Portfolio’s powerful metadata capabilities.
Since deploying Portfolio, employees are thrilled with how easy the solution is to use and the new possibilities it has created to utilize assets across brands. Other departments also take advantage of Portfolio, including customer service, manufacturing and operations, and copywriting. Portfolio has enabled: