Where They Started
The smile delivery business doesn’t just build up joy; it also builds up digital assets. 100,000 at last glance. Managing these assets wasn’t always a rosy experience. Prior to implementing a digital asset management system, the team’s process for creating, storing, and sharing files left many feeling like they were working for the assets, instead of the other way around. Often the team had to turn to senior staff to find files, creating inefficiencies for everyone. Even if someone knew where something was, the folder structures were disorganized and contained files with inconsistent naming conventions. The files also often lacked usage rights information, which left a huge question mark on whether the asset should be used in the first place.
Time and money were going down the drain, replaced instead by endless hours searching for artwork, redesigning lost files, and repurchasing stock images that had disappeared into the mayhem. It was the thorn in everyone’s side.
