What A Difference A Font Makes - E01

How do you reach your audience on a visceral level? And what makes for a successful campaign? There’s no single answer to these questions, but there’s one thing that can block the creative process if you don’t have a plan.

In our first episode of Extra Condensed, Extensis CEO Toby Martin speaks with Jeff Boyce and Laura Lothrop of CMD Agency as well as our in-house Creative Director, Kerry Gelhar, about how your font choice can set the tone for an entire project. Fall in love with typography again, and see how the right font can make your next campaign a success.