Prior to implementing Extensis Portfolio®, Gardens Alive! used an alternative digital asset management (DAM) solution which posed many challenges. It acted solely as an image repository and was not user-friendly.
As a result, employees didn’t use it, turning instead to the photo department to either locate, recreate or purchase images, search capabilities were limited and previews small, which made it hard to find images quickly. Images for each sub-brand were in disparate locations, minimizing the ability to leverage digital assets across brands. New images were not being cataloged and licensing terms were not visible.
After a competitive search, Gardens Alive! selected Portfolio as its new DAM solution. Portfolio was selected because it allows Gardens Alive! to centralize all of its digital assets (including images, videos, PDFs, HTML and Word files), and create separate catalogs for each sub-brand with permissions-based access for merchants, creative, web and marketing teams.
This enables the quick addition of metadata and customizable metadata fields and offers large thumbnails to expedite and simplify finding images.In addition, Portfolio's drag-and-drop feature allows designers to pass files directly into InDesign and the network.
Since deploying Portfolio, employees are thrilled with how easy the solution is to use and the new possibilities it has created to utilize assets across brands.
Portfolio has delivered a 90% increase in cross-brand image usage. Each sub-brand can leverage an image, reducing production costs and providing a broader range of branded images in catalogs, websites, marketing materials and social media.
Metadata is now added to all digital assets so employees can quickly find images on their own based on specific characteristics.
Other departments also take advantage of DAM, including customer service, manufacturing, operations, and copywriting.