National Geographic Society Selects Universal Type Server to Manage Thousands of Fonts -


National Geographic Society Selects Universal Type Server to Manage Thousands of Fonts

Tuesday March 13th, 2012 by Jim Kidwell

The National Geographic Society, a media icon for more than 100 years, manages its library of more than 10,000 fonts used to create its collection of magazines, books and interactive media. We’re extremely proud that Universal Type Server is trusted by this prestigious institution to manage their font collections.

National Geographic Society has hundreds of creative professionals who work across multiple publications, including the flagship National Geographic magazine, National Geographic Traveler and National Geographic Kids. Their breadth of magazines, books and marketing materials are read by more than 300 million people each month in every country in the world. In keeping with the brand’s upstanding reputation for visual and editorial excellence, National Geographic Society uses thousands of fonts to create these iconic pieces.

With such a vast library of fonts, it’s imperative that National Geographic Society have a system to distribute fonts to their creative teams while maintaining effective font licensing control. Keeping all the various design groups in synch, and legal with the right fonts, is critical.

According to Dave E. Smith, VP of Publishing Systems Technology for National Geographic, “It’s imperative that we comply with font license terms without hindering production work. Universal Type Server allows us to manage font distribution and use across our organization while delegating some control and freedom to our publishing groups.”

Taking some of the stress off of the Information Technology department, Universal Type Server allows various workgroup administrators to grant or remove access to workgroup fonts, effectively controlling the number of individuals who consume font licenses. The reporting and data export functionality of Universal Type Server also allows the team to gather, examine and share font usage data in an easily decipherable and searchable format.

National Geographic Society is part of Extensis’ prestigious list of global customers who are using Universal Type Server, including Condé Nast, Future Publishing, Young & Rubicam, The Art Institutes and Conair.

To explore more about how Universal Type Server can help your team maintain font compliance, see