Digital Asset Management Best Practices: Selecting the Right Solution -


Digital Asset Management Best Practices: Selecting the Right Solution

Thursday December 10th, 2015 by Jim Kidwell

Ahhh, the New Year. Resolutions, gym memberships, diets and more. One can’t help but be filled with a sense of excitement, joy, wonder, and renewal.

Digital Asset Management Best Practices- Selecting the Right Solution


It’s also the time of the year when people take stock – what’s working, what isn’t, what needs to change – what are our goals for the next year, and what do we need to make those goals?

To which the answer is always digital asset management.

Do I exaggerate? Perhaps. No.

Digital asset management can help organizations (of all stripes) gain efficiencies, save time and money, and help contribute to an overall feeling of yes! A perfect fresh start.

But Choose Your DAM System Carefully

When choosing a digital asset manager, there are several key steps to take to ensure you get the right solution for your organization. I’ve talked about the importance of identifying and involving stakeholders before. After you’ve done that, it’s by far one of the most important digital asset management best practices to know what your selection criteria are.

Digital Asset Management Best Practices- Selecting the Right Solution2


Make Wise Choices by Using DAM Best Practices

I’m a list guy. To-do, will-do, probably won’t do, but should do, etc. The best way to figure out what your selection criteria are? Get those key stakeholders together and make a list.

Start thinking about requirements, asking each other questions. Do you have 2-3 years to implement an enterprise-level solution? Do you want to get it up in running in a few days? How much IT involvement is required?

So, without further ado, I present

Key Considerations When Implementing a Digital Asset Management System

  • Ability to scale — Where is your company today, and where do you want it to be? What are your growth plans? Those might impact the number of users who will need access to your system. Right now, it might only be an internal thing, but as you grow, vendors, contractors, and others outside your organization might need access to your digital asset management system.
  • Ability to integrate with other business systems — Often other systems within your software ecosystem need to integrate with your DAM. Do you use WordPress for blogs? Some vendors allow direct integration with various content management tools.
  • Hosting options (premise-based, cloud, mix) — Various vendors offer a mix of hosting options, check with IT to determine what would work best for your organization.
  • Mobile support — This is a feature I, for one, love (and we’ve talked about on DLC before) – but, make sure it’s right for you. The mobile workflow works well with photographers in the field, social media integration, and others. It could be a great addition to your digital asset management solution – depending on your needs.
  • Accessibility of assets through web portals and mobile devices — Web portals are a great way to distribute certain assets to certain users, and some people might need access to images or documents from a mobile device