4 Questions 4 with David Berlow
David Berlow entered the type industry in 1978. As a co-founder (with Roger Black) of The Font Bureau, David has developed more than 300 new and revised type designs for The Chicago Tribune, The Wall Street Journal, Entertainment Weekly, Newsweek, Esquire, Rolling Stone, and many companies. He is a member of the Type Directors Club, and of the Association Typographique International. We’re so glad he agreed to participate in an especially short but sweet installment of our mini-interview series, 4 Questions 4.
1. How did you get into the business of type design?
I graduated college as a commercial artist in 1977 with a bachelor of science in art from a school that only taught fine arts. I moved to NYC and looked for a job in advertising and magazines. That lifestyle didn’t seem to fit, but when offered a job “drawing letters” at the Mergenthaler Linotype Company, that fit.
2. What fonts or type design trends are you loving these days?
All, and none. I’m not a picker. As a tool maker, I love what I’m making for others to use, and when I let it go, I love the next one. Loving the ones in the field (fonts), or what people do with them, (design trends), are for others to hash out while I look for the next ones.
3. Which of your designs are you most proud of, and why?
All… and none, following the last answer.
4. Describe your dream project.
Pride comes to my work when a user employs one of my fonts in the recommended range of sizes for that font, with other styles of that and other font families properly used for other sizes, weights, and widths, to form good typography. When the font is both apt for the purpose and adeptly used in reading, navigation or identity, I swell, quietly.
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