While 2024 is off to a great start, we can’t help but reflect upon the banner year Extensis just enjoyed. That’s right, in 2023 we were lucky enough to celebrate our 30th anniversary AND launch our new Creative Intelligence Suite, the latter of which helps creative teams manage risk throughout creative operations.
Still, that begs many questions as we look forward to the rest of 2024 – what exactly is “Creative Intelligence?” How does it differ from business intelligence? What’s up with its link to font licensing? And are creative assets foot loose and fancy free for everyone do with as they please…or do they come with associated risks?
We knew Extensis CEO Toby Martin would have some thoughts on all these questions (and more), so we sent them his way – check out his responses below.