The Typography & Design Award Goes To…
The Golden Globes are upon us! This American accolade is known for being a precursor to the Oscars and this year, the Hollywood Foreign Press’ picks are diverse and surprising—making for a murky season.
Confession: surveying the nominees, and waiting for winner announcements is much less interesting to us than noting logo design, title screens, poster design, typography treatments, creative inspiration and who the creators are. Maybe we’re still a bit offended that a film that won Best Drama Motion Picture used Papyrus as its primary font (cough, Avatar, cough).
Either way, we’ve put each of the 2016 nominees in our version of the hot seat, and have doled out fake awards to honor excellence in typography and graphic design.
Before we got to any of this year’s nominees, we dissected the Golden Globe logo. Avant Garde is a font family based on the logo font used for the Avant Garde magazine, which was originally designed by Herb Lubalin. It was purportedly created to capture “the advanced, the innovative, and the creative”—and proved a natural choice for an awards event that honors the same things. We think it’s got some weird imbalance. What are your thoughts?
Now on to the main event.
The First Award Goes to…H8ful Eight!
Nominated for Best Screenplay
This film logo design and poster design is emblematic of simple, beautiful work that utilizes a limited color palette. The LA-based Gravillis Inc. boutique created these beauties which, throughout a series of seven posters, highlights each denizen belonging to this ominous tribe. The type used for the film title in the poster is strikingly similar to Stymie Extra Bold. The font used in the logotype stylistically mirrors Stymie Bold Condensed. American type designer Morris Fuller Benton created this geometric slab serif typeface for the American Type Founders in 1931.
The Second Award Goes to…American Horror Story: Hotel
Nominated for Best TV Limited Series
When director Ryan Murphy called for a “Frank Lloyd Wright-esque” font, wanting to channel the American architect’s expert use of stained glass, the designers at Prologue suggested using Rennie Mackintosh. The type itself, with smooth lines, geometric shapes, and streamlined forms, looks slick and architectural, evoking imagery of an old-timey art deco hotel. The font was designed by Phill Grimshaw in honor of the Scottish Art Nouveau artist—a renowned architect, designer, and watercolorist, and was based on his handwriting and drawings. We just love when good design meets good history.
The Third Award Goes to…Fargo
Nominated for Best TV Limited Series of Motion Picture Made for TV
Nicolette Vilar of Percival & Associates (P+A) designed this somehow chilling-yet-cozy poster. The font used is stylistically similar to Berthold Script, which was designed by Günter Gerhard Lange for Berthold in 1977. Renditions of Vilar’s design have surfaced on beanies, sweaters, and even on a full-scaled crochet wrap of a New York City public bus. Yes, you read that right. Cheers to good typeface appearing in wildly inventive ways!
Notable Mention Goes to…Steve Jobs
Nominated for Best Screenplay for a Motion Picture
Note that we’re claiming “notable mention” and NOT runner up. Why? Because Helvetica. “Of course,” says typographer Erik Spiekermann. We think it’s certainly notable that people still love Helvetica. One of those people was Steve Jobs.
With all of these excellent new film-inspired fonts swimming around in your cache, be sure you have a solid handle on font management with Suitcase Fusion. If you’re a hoarder like us (be real, now) it’s amazingly beneficial to organize your entire collection into a single searchable location, and experience a subsequent boost in workflow to start the New Year off right.
So, now that your whistle is wetted with all of the excellent design that’s surfaced in the entertainment world this past year, it’s your turn to weigh in! What did we miss? What would you change? Which design is tops for you? Hit us up on Twitter with #GoldenGlobes #Typography.