Dig This Design: Jack In The Box, Warby Parker, Jet Blue
Welcome to Dig This Design. Each month, we’ll showcase pioneering websites crafted by our peers—the creative teams and companies that push the envelope in our industry. Let’s dive into some inventive work that has recently caught our eye.
Jack is Back (with extra bacon)
There’s no denying the gastronomic beauty of bacon. That’s why we’re excited about the new Bacon Insider from Jack in the Box. It’s the first burger to mix three full strips of bacon right in the patty. Now that’s smart! But what’s more appealing than the extra flavor is the campaign page they created for the 2014 Super Bowl. It entices with a rich, bright design reminiscent of a blue bird day on the farm. The entertaining, scroll-triggered motion design and a “Bork Blaster” arcade game will have you pining for a bacon-filled bite.
But let’s talk type. The main font is Halis Rounded by Ahmet Altun. This lovely typeface isn’t available as a web font, but our WebINK library has similarly stunning specimens such as Co Headline, Metallophile and Hermes Optimo.
Warby Parker Makes it Pop
As if Warby Parker’s vintage-inspired prescription eyeglasses and sunwear aren’t stunning enough, wait until you check out their attractive Home Try-On Program made easy via their sleek website. We dig the clean whitespace that makes their catalog pop. The use of a classic, royal blue highlight draws your eye to important UI components. Combine this with minimalistic content—it’s a breath of fresh air.
JetBlue Inspires Social
The thought of travel gets everyone moving. That’s why we love JetBlue’s new social page, SoFly. This is where the popular, New York airline shares insider travel tips and photos to help customers get inspired to jet away. A lot of companies are creating social aggregate pages, but this goes above and beyond with its content and design. The use of on-brand color blocks separates content while helping the page remain cohesive. Using an attractive, flat infographic style is cool and current—just like the airline.
Do you dig these sites? Have something we should see? Share sites you’ve been in the comments below.