What does a digital asset management API do?
You may have heard the term “API” before, and you may know that it stands for Application Programming Interface—but what does that mean?
Just like a user interface that lets people access your digital asset management system, an API lets other computer systems access your DAM.
If you’re not in IT you may be thinking “So what? How does that help me?”. Well, let me give you an example of how letting a website access your DAM via an API can help generate revenue:
A stock photography company uses the Portfolio API to synchronize their local image management workflow with a cloud-based ecommerce solution. Previously, images were tagged twice—once during initial ingestion into the DAM from contributing photographers, and once again after uploading to the ecommerce website. Instead of manually uploading and re-tagging images a second time in the ecommerce platform, synchronization between the in-house workflow and ecommerce website now takes place automatically via a custom Portfolio API script.
The images and metadata managed within Portfolio Server are automatically transferred to an ecommerce website, enabling efficient monetization of the digital asset collection. In addition, the API provides a programming toolkit to web developers that offers robust image processing tools like batch format conversions, image previewing, and video streaming.
For more examples like this, along with more information about the Portfolio API and other enterprise DAM technologies, check out our Enterprise DAM Technology whitepaper.