Tools that will help you succeed in a recession - Extensis.com

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Tools that will help you succeed in a recession

Monday March 30th, 2009 by Jim Kidwell

DAM up and to the rightIn uncertain times, we’re all more vigilant about where we spend out money. If you’re like me, you probably ask yourself many times a day if you can afford one purchase or another. From small purchases like your daily coffee all the way up to whether now is the time to replace your car or move to a new house, you want to make the best decision possible.

When investing in your business, you probably use many factors, not the least of which is how much time and money a purchase is likely to cost as well as add value.

Aberdeen research published a study that identifies the top technologies that best-in-class companies are currently implementing in response to the economic downturn. The list includes many tools that you’ve probably been using for years. as well as many that you’ve probably considered. They include:

  1. Email marketing software
  2. Lead management software
  3. Digital asset management software
  4. Marketing dashboards
  5. Marketing automation software

Digital asset management (DAM) systems were found to be a critical component of successful companies. In plain terms, the study found that companies who use DAM software outperformed companies who did not, and that performance translated into significant cost savings.  There were a variety of reasons for the improvement, including:

  • Elimination of repetitive tasks
  • Decreased speed in asset location
  • Centralization of content
  • Increased access to assets by all users, including those who work remotely

So, while you may have considered holding back on your purchases, doing so now may just be holding you back.

For more complete details about all of the recessionary marketing tools, I highly recommend reading the following article over at Ecommerce Times.