Retrospective on Digital Asset Management Technology -


Retrospective on Digital Asset Management Technology

Friday January 5th, 2018 by Toby Martin

Putting the DAM puzzle pieces together in 2017, 2018, and beyond

Over the past several years, we’ve seen technological advancements leapfrog for Digital Asset Management. Things like artificial intelligence (AI) applied to image recognition and metadata keywording, and new formats requiring support like Augmented Reality, Immersive Reality, and 360 Degree Images are on the uptick to serve the evolving needs of DAM across new industries and workgroups.

Artificial Intelligence

While we all know that artificial intelligence is certainly a generational leap forward in technical capabilities for our DAM practices, it also has the power to help with many issues in various industries. So, this great promise with broad reach has invited people to slap those letters alongside virtually anything in the Digital Asset Management realm. This initially seemed to convey that it solves major challenges in DAM instead of just being a piece of the puzzle.

Clarifai automated keywording
The Dirty Little AI Secret: What are we Really Talking About?

Today, in regards to AI most DAM vendors are discussing image recognition and application of keywords. One of the largest issues facing organizations is their repository of non-tagged images and files that could be easily solved using an AI engine. We got this going nearly two years ago with our partner, Clarifai and their Convoluted Neural Network, which is constantly advancing to respond to the needs of technological change and DAM. The future is bright here and while I can’t give away our partner’s plans, it will only become more useful as it evolves in new and exciting directions.

FADEL Digital Rights Management
Rights Management: Present & Future

Digital rights have moved to the forefront due to how a digital asset is now viewed and defined. In the past, a digital asset was described as a singular object that was held in a repository. The present and future sees digital assets as all of the individual items that make up a completed PDF, video, or file such as fonts, images, music, etc. Each of these items can have their own copyright implications and should be managed accordingly.

In steps, FADEL, our new partner, has pioneered and virtually created the ability to manage of all of these assets with their Rights Cloud™ and we’ve made it possible to access this technology within Portfolio, so it is seamlessly used during the creative development process. It’s clear that this is only going to become more prevalent as organizations increase the means by which they acquire, utilize, and license assets, all of which should be managed inside their digital asset management platform.

Digital Asset Management Puzzel
The Biggest Puzzle Piece: Compressing Digital Assets & Files

Someone once said that a DAM is a “…parking lot for all of your digital files,” which is over-simplified, but somewhat accurate for many organizations that use it this way. This isn’t always the best way to manage assets, especially when it comes to the increasing quantity and large file types, like video and high-res images.

To manage all of these files, compression is becoming a greater area of interest. We’re looking at ways to help solve these issues similar to how Win-Zip introduced this in the 90’s, but with much more modern infrastructure. We certainly would not advocate removing files from the DAM, but what is starting to occur and will continue, is the need to compress and manage them in a more intelligent manner. This will be especially true with the increase in cloud storage costs, bandwidth, and time.

DAM: More Than Storage

Artificial Intelligence, Rights Management, and Compression help make digital assets more useful in an organization and support a practice where DAM is not just a parking lot for storing digital assets. That is only one piece of the puzzle. AI assists organizations by providing automated keywords for asset discovery. Rights Management helps businesses avoid copyright infringement and keep brand integrity while Compression is used for better asset management and access practices. Instead of simply a parking lot, Digital Asset Management can be a hub where assets are a part of workflows that are effectively utilized to facilitate business operations so your organization can accomplish its overall goals.

Looking at the not-so-distant past can help guide the future of what innovations we will see in 2018 and beyond. AI for keywording, digital rights, and file compression will all continue to have their place in the Digital Asset Management kingdom and should greatly help move closer to the core of how to manage your digital assets.

Here’s to the future and beyond!

We’re shaping the DAM future with help from our innovative partners. Read our posts about Rights Management and Automated Keywording to learn more about how DAM is changing shape.


Request a demo for Portfolio Digital Asset Management software. See how your organization can use automated keywording, rights management, and compression to improve your organization’s workflow.