Action! Video Storage Best Practices -


Action! Video Storage Best Practices

Monday December 18th, 2017 by Amy Chan

Video Storage

Learn more about video storage for your marketing or creative needs by playing a game of trivia.

Don’t worry! Everyone gets a part in this audition!

Aside from understanding B-roll, aspect ratio, or any other video production term, it is important to understand how to store video files effectively. Generally, video files are significantly larger and require more bandwidth than static images and graphics, so it can be challenging to store them on a desktop or a regular server file. This makes finding, uploading, and sharing assets for video campaigns difficult for many marketing and creative teams. Therefore, understanding terminology associated with those challenges is important so the right decisions can be made to find your next storage and organization solution.

Video Best Practices


Ready? Action!

If you don’t know most or any of the answers, that’s OK! This isn’t going to be graded and we won’t tell anyone the outcome. So, are you ready to test your knowledge? Remember, everyone gets a part in this production or at least a pdf copy of the questions and answers!

Question 1: When would you transcode video?
a. When the target device or platform (mobile phone, tablet, video sharing site) does not support the format that the original data is in.
b. When the target device or platform has a reduced capacity. The reduction in capacity needs to be made to the original file in order to fit the new format.
c. In order to convert incompatible and obsolete file types into a modern format that is better supported by the device or platform.
d. All of the above

Answer: The correct answer is D! Transcoding is a way to update formats in order to fit various devices and platform types.

Question 2: What is Video Asset Management?
a. It is used to measure how many objects are in a video
b. A way to downsize video files
c. A method used to store and share videos sometimes called digital asset management
d. Another way to place videos in chronological order

Answer: C! Video Asset Management is an effective way to store and share video assets. Because video files are typically large, bad habits are often formed about where and how they get saved. This makes it difficult to find, use, and share them—so a specific solution is needed to house them. Sometimes, video asset management is called digital asset management or sometimes, media asset management.

Question 3: When working with video assets, there is no difference between storing videos “on premise” or in the cloud. True or False?
a. True
b. False

Answer: False. An on premise solution is typically a more cost-effective and secure way to store large video files. Storing video files in the cloud can be very expensive depending on the amount of terabytes (TB) you need.

Question 4: Resolution is the size of a video on screen and is determined by width and height measured in pixels. This is basically the amount of “lines” that are displayed. For example, 1350 x 500 pixel resolutions mean there are 1,350 lines piled on the screen and 500 pixels in width. True or False?
a. True
b. False

Answer: Yes, this is True! The Resolution is the size of a video on screen that is determined by width and height measured in pixels. The higher the resolution, the larger the video may be, resulting in the need for more storage space and increased bandwidth.

Question 5: Metadata impacts how people discover and utilize files, including video files.
a. True
b. False

Answer: It’s True. Metadata is a large part of digital asset management and video asset management. Metadata includes keywords and descriptions for files including video so those files can be found and utilized quickly and easily.

Question 6: When should you consider using a DAM (digital asset management) to organize and manage your video assets?
a. When our assets are scattered everywhere – on a server or individual computers, CDs/DVDs, hard drives, etc.
b. It’s difficult to find video assets that we already have
c. Large files take too long to preview and require additional codec software to view
d. Email size restrictions limit the ability to share videos throughout the organization
e. All of the above

Answer: E is correct. Digital Asset Management or Video Asset Management can help streamline workflows and remove bottlenecks such as file load time and the inability to find assets quickly because they are stored in various places.

Question 7: What is Codec?
a. A type of video formatting
b. A font typically used in videos
c. A type of software used to compress large video files
d. A & B

Answer: C is correct! Videos with high resolution can be very large files. Luckily, a software called Codec helps shrink these files to they can be utilized effectively. A digital asset management or video asset management system should include codecs to play video files you have and contain the codecs that are needed when converting files.
Video Storage Trivia
…and, that’s a wrap! If you didn’t get a perfect score, download the pdf with the questions and answers or read our next blog post about managing your video files! This includes more detailed information about the terms we just discussed.

Any other video terms that you think we should test people on? Let us know and we will add it to our next round of trivia.

For more information on managing your creative assets, from video to images to documents, please download our Digital Asset Management Best Practices Guide.